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Beer-Kombucha Hybrids

Postmark Brewing is Now Making a Beer Beverage Called 'Blondebucha'

— October 19, 2016 — Lifestyle
There are plenty of similarities between brewing kombucha tea and beer beverages, which is perhaps what inspired one of the newest beverage concoctions from Postmark Brewing. As its name suggests, Postmark Brewing's 'Blondebucha' is a drink that's made from about 70% of its own craft Blonde Ale, plus a portion of locally brewed Ginger Kombucha from Oddity Kombucha. The resulting hybrid beverage is one that's light and spiced, with a flavor that pairs well with a variety of fall season snacks.

At the Belgard Kitchen in Vancouver, Canada, Postmark Brewing is making its Blondebucha available by the growler, although it's also possible to sample the drink by the pour, as well as enjoy the Blonde Ale and Ginger Kombucha separately.

Blondebucha showcases the point at which global beer culture meets the health movement, which favors ancient fermented probiotic-rich beverages like kombucha.
Trend Themes
1. Beer-kombucha Hybrids - Opportunity for breweries to tap into the growing trend of combining beer with the health benefits of kombucha.
2. Craft Beer - Craft breweries can explore innovative ways to incorporate kombucha into their beer offerings, catering to health-conscious consumers.
3. Fermented Beverages - Opportunity to create new hybrid beverages by combining different fermented drinks, appealing to consumers looking for unique and flavorful options.
Industry Implications
1. Craft Brewing - Craft breweries can capitalize on the beer-kombucha hybrid trend by experimenting with new flavor profiles and brewing techniques.
2. Health Food and Beverage - Health-focused food and beverage industry can explore partnerships and collaborations to create innovative kombucha-infused products for the market.
3. Farm-to-table Restaurants - Restaurants and eateries can offer beer-kombucha hybrids as part of their farm-to-table menu, offering unique and health-conscious options to customers.
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