Category
Fashion
Expressive Timekeeping
Trend cluster
Category
Biometric
Amusement
Facial recognition software is incorporated into avant garde entertainment.
3.0
Trend score
Trend
What is the Biometric Amusement trend?
Biometric Amusement: Proving that biometric tools have applications outside of authentication and security, facial recognition technology can now be seen in a variety of entertainment platforms. Often to the delight of consumers, such facial recognition tools make for a genuinely exciting interactive experience with elements of customization. This progression exemplifies the modern relationship between consumers and their devices as one that is naturalistic and unobtrusive.
Trend themes
Themes within the Biometric Amusement trend
Three behaviours holding the trend together01
Facial Recognition Technology
Facial recognition technology is being used in several innovative ways, including in museums and billboards, to create interactive and engaging experiences for users.
02
Emotional Recognition Software
Emotional recognition software is being used to create unique experiences in music and art installations, as well as for consumer-facing products, such as the Smilfie camera, to improve picture taking techniques.
03
Social Media Video Effects
The addition of new features like slow motion and backwards clips in social media platforms like Snapchat are enticing sophisticated video creators to join the platform.
Industry implications
What the Biometric Amusement trend means for industry
Where the trend changes the playbookFor
Entertainment
Facial recognition technology is being used in conjunction with the latest technology to create exciting and innovative entertainment experiences for users.
For
Art
The use of emotional recognition software in art installations is a trend that has the potential to disrupt the traditional art scene and create immersive and engaging experiences for viewers.
For
Advertising
The ability for billboards to mimic facial expressions and emotions is a powerful tool for advertisers who can create engaging and interactive displays that draw users in.
Workshop question
How can your brand best tap into the human desire for play?
Trend signals
Trend signals for Biometric Amusement
Trend score 3.0 out of 10, from popularity 49%, activity 32%, freshness 8%.
Popularity49%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Biometric Amusement trend
6 featured examples from Nov 14, 2014 to Oct 29, 2015CategoryTech
Temporary Video Effects
These Snapchat Video Tools Let Users Make Slow Motion and Backwards Clips
Disruptive innovation opportunity: Develop a platform that combines social media features with advanced video editing capabilities to empower users to create unique and engaging c…
CategoryMarketing
Face-Pairing Museum Campaigns
Interactive Museum Strategy Rijks Emotions Matches Faces to Artwork
The art and culture industry can leverage facial recognition technology to create immersive and personalized experiences for museum visitors.
CategoryMarketing
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
The advertising industry can leverage interactive digital billboards and emotion-sensing technology to create innovative and attention-grabbing campaigns that resonate with consum…
CategoryTech
Facial Recognition Art Installations
This Open-Source Art Creates Empathy for Kidnapping Victims
The intersection of facial recognition technology and art presents opportunities for innovation in the field of artificial intelligence, enabling artists and developers to create…
CategoryTech
Smiling Selfie Cameras
The Smilfie Pod Helps Groups Take Photos Without Awkward Selfie Arms
The Photography industry can benefit from exploring new uses for facial recognition technology in camera devices for enhanced photo-taking experiences
CategoryTech
Face-Reading Music Makers
The 'Sound of Emotion' is a Device That Projects Sound from Expressions
Disruptive innovation opportunities include integrating facial expression recognition technology into musical instruments and production software.
