When you think about natural energy drinks and what mighty animal could embody the feeling of "savage power," Soul Drive's packaging seems spot on. The design of the cans by CreativeDNA is designed to appeal to a health-conscious audience, highlighting that Soul Drive drinks contain both energizing ingredients and natural juice.
Unlike a lot of other energy drinks packaged with bold colors and hard-edged shapes, Soul Drive's cans are a lot softer, but convey that the energy drinks can deliver just the same kind of energy-boosting properties. The cans have a cool and silvery patterning on them, subtly hinting at the drink's refreshing properties and in addition to the prominent fruits on each can, the lion's face changes color to match the delicious fruit flavors like apples, oranges and limes.
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