Biometric Marketing

Biometric technology helps create a hyper-tailored brand experience

Implications - Biometric technology is evolving to offer more than just security solutions. Taking advantage of facial recognition and other biometric applications, marketers are using the technology to offer campaigns that engage consumers. Advertising efforts that depend on consumer participation are not only perceived as more meaningful; they also create a symbiotic relationship between brand and consumer.
SCORE: 5
Mild Top 4 Examples: 2,316 Total Clicks Aug 15 - Nov 15
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DEMOGRAPHICS
Consumer Insight Topics: TechAutosLuxury
Energy-Measuring Clubs - Absolut's 'Electrik House' Will Use Biometric Bracelets to Track Energy
SCORE: 5.9
Mild 1,410 Clicks Pub: Oct 27, 15
Energy-Measuring Clubs
Absolut's 'Electrik House' Will Use Biometric Bracelets to Track Energy
Vodka brand ‘Absolut’ is using information gathered through its think tank to create an incredible futuristic club experience called ‘Electrik House’ in Los Angeles. The night will... [More]
Face-Mimicking Billboards - The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
SCORE: 4.7
Untested 383 Clicks Pub: Sep 19, 15
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
The ‘Coke-moji’ brings the love for Coca-Cola and emojis together with its new interactive billboard. A large screen in a subway station displays a bottle cap emoji that mimics passerbys&#... [More]
Self-Regenerating Advertisements - This Smart Poster Uses AI to Be the Best Version of Itself
SCORE: 4.3
Untested 326 Clicks Pub: Aug 11, 15
Self-Regenerating Advertisements
This Smart Poster Uses AI to Be the Best Version of Itself
Augmented reality, facial recognition and beacon technology are all becoming more prevalent in the world of marketing, but in the UK, M&C Saatchi is applying artificial intelligence to create a... [More]
Face-Reading Car Ads - The 'Inspirator' Bentley App Uses Facial Recognition to Match You with a Car
SCORE: 4.6
Untested 197 Clicks Pub: Nov 14, 15
Face-Reading Car Ads
The 'Inspirator' Bentley App Uses Facial Recognition to Match You with a Car
Bentley’s latest app called ‘Inspirator’ uses a facial recognition sensor to pair consumers with the prefect vehicle. The brand is promoting the app with a musical ad that is... [More]
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