Double Duty Packaging

Brands add creative features into their packaging for functional value

Implications - Taking environmental awareness into account, brands are turning to multi-functional packing designs to limit waste. Offering hidden features and customized shapes that allow consumers to fulfill different tasks, this approach is not only eco-efficient, but also serves to delight consumers through unexpected design.
SCORE: 5.9
Warm Top 6 Examples: 31,427 Total Clicks Feb 14 - Nov 15
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Activity
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DEMOGRAPHICS
Dual-Role Labels - The Sticker on this Olive Oil Bottle Peels Off to Become a Clever Oil Spout
SCORE: 7.2
V. Hot 10,952 Clicks Pub: May 29, 15
Dual-Role Labels
The Sticker on this Olive Oil Bottle Peels Off to Become a Clever Oil Spout
Completely unexpected and uncommonly convenient, an oil spout can be made out of a label. Designer Alessia Sistori dreamed up a unique and wonderfully functional idea for her Olio D’Oliva... [More]
Utensil-Packaged Flower Seeds - This Unique Package Design Uses a Spoon-Like Container to Hold Seeds
SCORE: 6.9
V. Hot 7,968 Clicks Pub: Jul 2, 15
Utensil-Packaged Flower Seeds
This Unique Package Design Uses a Spoon-Like Container to Hold Seeds
Designer Ragini Sahai has created a clever way to package flower seeds inspired by the idea of an eating utensil—a spoon. The ‘Seedspoon’ is essentially a wooden spoon that... [More]
Water-Activated Cleaners - Splosh Lets Consumers Take on the Task of Diluting its Product with Water
SCORE: 4.1
Warm 3,065 Clicks Pub: Jul 30, 15
Water-Activated Cleaners
Splosh Lets Consumers Take on the Task of Diluting its Product with Water
Splosh imagines what cleaning routines might be like if water, unnecessary packaging and supermarkets were removed from the point at which a consumer acquires a product. Rather than supplying a... [More]
Cup-Capped Containers - Elixir Vitamin Water Packaging Invites Immediate Consumption
SCORE: 5
Mild 4,345 Clicks Pub: Feb 11, 14
Cup-Capped Containers
Elixir Vitamin Water Packaging Invites Immediate Consumption
You’ll instantly notice something unique about Elixir Vitamin Water packaging, and that feature would translate to a longer lasting impression of this beverage brand. If you’re looking... [More]
Senior Smartphone Packaging - Doro's Phone Package Was Designed with the Elderly in Mind
SCORE: 5.1
Mild 2,408 Clicks Pub: Dec 8, 14
Senior Smartphone Packaging
Doro's Phone Package Was Designed with the Elderly in Mind
As mobile technology becomes more user-friendly, it’s becoming quite common to see the words “smartphone” and “senior” together, as in this phone package design that... [More]
Augmented Sausage Packaging - Bemis' Transforms Branding with Interactive Package Systems
SCORE: 4.4
Mild 2,689 Clicks Pub: Mar 30, 15
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
At the International Production and Processing Expo this year, Bemis North America showed off some systems to help brands create an interactive package for products. One cloud-based technology makes... [More]
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