Category
Fashion
Expressive Timekeeping
Trend cluster
Category
Double Duty
Packaging
Brands add creative features into their packaging for functional value.
5.9
Trend score
Trend
What is the Double Duty Packaging trend?
Double Duty Packaging: Taking environmental awareness into account, brands are turning to multi-functional packing designs to limit waste. Offering hidden features and customized shapes that allow consumers to fulfill different tasks, this approach is not only eco-efficient, but also serves to delight consumers through unexpected design.
Trend themes
Themes within the Double Duty Packaging trend
Three behaviours holding the trend together01
Multi-functional Packaging
Brands are turning to multi-functional packing designs to limit waste, and are adding hidden features and customized shapes that allow consumers to fulfill different tasks.
02
Sustainable Packaging
Innovative brands are using materials that are recyclable and biodegradable, and are minimizing the amount of packaging they use to achieve sustainability.
03
Interactive Packaging
Packaging that encourages consumer interaction through augmented reality, lighting up, or offering deals is becoming more prevalent and engaging.
Industry implications
What the Double Duty Packaging trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Innovative packaging designs for food and beverages are providing convenience for on-the-go consumption and creative ways to minimize food waste.
For
Beauty and Cosmetics Industry
Multi-functional packaging designs in the beauty and cosmetics industry are an engaging and space-saving solution for consumers, and sustainable packaging is becoming more prevalent.
For
Home and Cleaning Industry
Water-activated cleaning products, as well as multi-functional, sustainable packaging, are reducing waste and providing environmentally-friendly cleaning solutions for consumers.
Workshop question
How would you create a brand image that provides consumers with an unexpected view of your brand?
Trend signals
Trend signals for Double Duty Packaging
Trend score 5.9 out of 10, from popularity 83%, activity 86%, freshness 8%.
Popularity83%
Activity86%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Double Duty Packaging trend
10 featured examples from Mar 30, 2015 to Jul 6, 2017CategoryArt & Design
Portable Food Pouches
Excelsior Created a Line of On-The-Go Pouches for Portable Meals
The food packaging industry can explore innovative designs to create more functional and convenient packaging for on-the-go meals.
CategoryMarketing
Dual-Role Labels
The Sticker on this Olive Oil Bottle Peels Off to Become a Clever Oil Spout
The food and beverage industry can benefit from incorporating similar packaging innovations to comply with regulations and improve customer convenience.
CategoryEco
Utensil-Packaged Flower Seeds
This Unique Package Design Uses a Spoon-Like Container to Hold Seeds
Introducing innovative, easy-to-use gardening kits that cater to the needs of both experienced and novice home gardeners.
CategoryEco
Multifunctional Wine Boxes
The Viajes de un Catador Box Wine Packaging is for Storage and Serving
The Viajes de un Catador wine box packaging presents opportunities for disruptive innovation in the wine and spirits industry through more consumer-friendly and sustainable packag…
CategoryMarketing
Multifaceted Fast Food Packaging
Surf'n'Fries to Go Packaging is Floral and Multifunctional
Fast food companies have an opportunity to innovate in the packaging space by creating multifunctional, sustainable, and branded packaging that appeals to consumers.
CategoryArt & Design
Interactive Mint Packaging
The Lumijoy Packaging is Fun and Interactive for the Consumer
Innovative packaging concepts, such as Lumijoy, are disrupting and enhancing the Consumer Packaged Goods industry by creating a competitive advantage through unconventional packag…
CategoryEco
Water-Activated Cleaners
Splosh Lets Consumers Take on the Task of Diluting its Product with Water
The cleaning product industry can explore the use of water-activated cleaners and dissolvable sachets to create more sustainable and convenient products.
CategoryFashion
Two-In-One Cosmetic Tubes
This Momo Dodo Makeup Container Includes Cream, Concealer and a Mirror
Opportunity to innovate in packaging design and product development, creating more practical and convenient beauty products.
CategoryMarketing
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
Exploring opportunities to revolutionize packaging in the food industry by integrating AR technology and cloud-based systems for interactive and dynamic packaging experiences.
CategoryLifestyle
Planet-Supporting Ice Creams
These New Three Twins Ice Cream Treats Give Back to the Planet
The food and beverage industry is able to innovate in value-added, natural, and eco-conscious products, responding to evolving consumer preferences and values.
