This Coca-Cola Europe Campaign Was Launched Through the Line App

By: Rebecca Byers - May 22, 2015
References: line.me & free-linestickers.blogspot
Launched within the Line app's Sticker Shop, these limited edition Coke stickers are apart of a partnership between Line and Coca-Cola Europe. The popular social media platform sees much of its user engagement involve use of the popular stickers feature, with estimates of over one billion sent each day by users worldwide.

Given the popularity of the stickers within the Line app, it seems logical for a brand like Coca-Cola Europe to take aim at the platform that is popular with millennials.

Line was initially created as a search and rescue tool following the 2011 Japan earthquake that destroyed the country's communications infrastructure.

Other brands that have collaborated with Line on a collection of stickers include Disney's Pixar and the NBA.