The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
Christopher Magsambol — September 19, 2015 — Marketing
The 'Coke-moji' brings the love for Coca-Cola and emojis together with its new interactive billboard. A large screen in a subway station displays a bottle cap emoji that mimics passerbys' facial expressions through racial recognition software.
The interactive digital screen is used as part of the soda's #Makeithappy campaign. In choosing a subway station, Coke strategically chose a place where most people are to themselves and introverted. The Coke-moji is then juxtaposed against this self-oriented attitude which creates an interesting contrast.
The video captures the commuters' curiosity as they make faces at the screen. The simple emoji then copies the playful facial expressions to the delight of many. Placing the screen in a busy subway station is a great way for Coke to interest consumers who are constantly on the go, giving those who smile, a smile right back.
The interactive digital screen is used as part of the soda's #Makeithappy campaign. In choosing a subway station, Coke strategically chose a place where most people are to themselves and introverted. The Coke-moji is then juxtaposed against this self-oriented attitude which creates an interesting contrast.
The video captures the commuters' curiosity as they make faces at the screen. The simple emoji then copies the playful facial expressions to the delight of many. Placing the screen in a busy subway station is a great way for Coke to interest consumers who are constantly on the go, giving those who smile, a smile right back.
Trend Themes
1. Interactive Digital Billboards - Using facial recognition software, interactive digital billboards can mimic and respond to people's facial expressions, creating engaging and personalized advertising experiences.
2. Emotion-sensing Technology - Emotion-sensing technology allows for the real-time detection and analysis of people's facial expressions, enabling brands to deliver more tailored and interactive marketing campaigns.
3. Personalized Advertising - Personalized advertising utilizes facial recognition software to tailor marketing content based on individuals' facial expressions, creating a more immersive and engaging brand experience.
Industry Implications
1. Advertising - The advertising industry can leverage interactive digital billboards and emotion-sensing technology to create innovative and attention-grabbing campaigns that resonate with consumers.
2. Technology - The technology industry has the opportunity to develop and refine facial recognition software and emotion-sensing technologies, enabling businesses to deliver more personalized and engaging experiences to their customers.
3. Retail - The retail industry can incorporate personalized advertising techniques using facial recognition software to enhance in-store displays and create interactive shopping experiences that drive customer engagement and sales.
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