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Potentialism 2.0

The Boomer generation is living life to the fullest through digitization

Implications - It's no secret that retirement looks nothing like it did in the past, as Boomers seek ways to reach and realize their full potential to compensate for sacrifices made in adulthood. The new iteration of potentialism, however, is rooted specifically in digitization and the measurement of the Boomers' second lives. This tech addition to the second life movement points to a need to share and "catch up," revealing a trait typically associated with Millennials: the need for peer approval.
Workshop Question - How can your brand align with this growing desire for "second lives" among Boomers?
Trend Themes
1. Boomer Brain Health - As boomers age, there is a growing need for brain fitness clubs and competitive brain-boosting apps that use gamification to maintain boomer brain health.
2. Familial Communication Apps - With the popularity of family-focused apps like Life360, there is a need for platforms that serve as communication hubs for families, offering users features like live mapping technology to give parents peace of mind during instances when they're unable to reach those close to them.
3. Senior Discount Apps - As seniors become increasingly mobile-savvy, there is a growing need for apps like Grand Deals that make it easier for boomers and senior citizens to take advantage of deals and discounts available to them- being offered in a mobile platform.
Industry Implications
1. Fitness Industry - The fitness industry is responding to the growing need for brain fitness clubs and guided meditation apps dedicated to maintain the brain health of aging boomers.
2. Technology Industry - The technology industry is offering familial communication apps, like Life 360 that have features targeted at families and offering functions like live mapping technology and messages.
3. E-commerce Industry - E-commerce Industry platforms are responding to the need for senior discount apps like Grand Deals that offer seniors the ease and convenience of accessing their member benefits in one convenient location.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 47 Examples:
151,578 Total Clicks
Date Range:
Mar 15 — Aug 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Guided Meditation Apps
Guided Meditation Apps
Ananda Helps Improve Users' Mindfulness and Well-Being
Ananda is a guided meditation app that boasts a simple and user-friendly interface. Ideal for users of all ages, the platform is proven to boost mindfulness while making one feel calm and centered.... MORE
Competitive Brain-Boosting Apps
Competitive Brain-Boosting Apps
The 'Fit Brains Trainer' App Guides Users Through Mental Exercises
‘Fit Brains Trainer’ is a mobile application that is specially designed for older adults who are trying to keep their mind sharp. In recent years, many boomers have shown an interest in... MORE
Aging Brain Health Clubs
Aging Brain Health Clubs
vibrantBrains is a Fitness Club Dedicated to Boomer Brain Health
vibrantBrains is an innovative fitness club located in San Francisco that is focused on improving and maintaining baby boomer brain health. Modeled like a regular fitness club, vibrantBrains offers... MORE
Boomer Matchmaking Apps
Boomer Matchmaking Apps
Dating App Stitch is Described as Tinder for the Oldies
While matchmaking apps like Tinder target younger millennials, Stitch is designed to encourage connections between aging boomers who are looking for love. Described as “Tinder for the oldies,&#... MORE
Ex-Hippie Mindfulness Apps
Ex-Hippie Mindfulness Apps
Dharma Seed Offers Guidance from and for Boomers
Dharma Seed is an organization that hosts inspirational keynotes by the world’s most respected spiritual healers and meditation experts. Its mobile app lets users stream mindfulness keynotes... MORE
play_circle_filled Familial Communication Apps
Familial Communication Apps
The Life360 Platform Lets Families Communicate Anywhere in the World
Compatible with iOS, Android and Windows operating systems, Life360 is a simple communication app that lets families connect anywhere in the world. Offering a ‘Complete Awareness Package,’... MORE
Grandparent Discount Apps
Grandparent Discount Apps
The Grand Deals App Helps Boomers and Seniors Access Discounts
Grand Deals is an innovative app, developed by the American Grandparents Association, that is designed to make it easier than ever for seniors to access their member benefits in one convenient... MORE

Related Examples

Slumber-Inducing Sound Apps
Slumber-Inducing Sound Apps
The iHome Zen Offers Meditative Audio for the Home
Meditating Sleep Platforms
Meditating Sleep Platforms
Zen Guided Meditation Uses Quotes and Sounds to Help Induce Slumber
Meditative Puzzle Platforms
Meditative Puzzle Platforms
The Dots & Co. App Provides Relaxation Through Tranquil Brainteasers
Bio-Sensing Health Apps
Bio-Sensing Health Apps
The Rthm Health App Harnesses Your Phone's Biosensors
Mindfulness Coaching Apps
Mindfulness Coaching Apps
Mazlo Offers Personalized Learning with Text Message Coaching Sessions
On-Demand Wellness Services
On-Demand Wellness Services
'Namaste New York' Brings Massages, Yoga, Mediation to Your Home
Small Business Discount Apps
Small Business Discount Apps
This App Helps Small Business Owners Offer Exclusive Deals
Sustainable Retail Apps
Sustainable Retail Apps
ClimateCounts is the Shopping Application for Socially Conscious Consumers
Self-Pricing Retail Apps
Self-Pricing Retail Apps
Shopping Application Greentoe Lets Consumers Make Their Own Prices
Boomer Tech Workshops
Boomer Tech Workshops
ETAG Hosts Free Tech Training Sessions for Aging Adults
Memory Loss-Prevention Apps
Memory Loss-Prevention Apps
The 'CogniFit' App is a Personalized Brain Training Program
Educational News Apps
Educational News Apps
This App Supplies Users with Articles That Support Lifelong Learning
Educational Scientific Apps
Educational Scientific Apps
'The Earth' by Tinybob is a Fun and Interactive App for Kids
On-Demand Spirituality Apps
On-Demand Spirituality Apps
SoulPulse Monitors Spirituality Through an Ongoing Study
Workplace Meditation Apps
Workplace Meditation Apps
Headspace Encourages 10 Minutes of Mindful Meditation Per Day
Anxiety-Alleviating Apps
Anxiety-Alleviating Apps
This App Pushes Users to Carry Out Stress-Reducing Activities
Doctor-Published Photo Apps
Doctor-Published Photo Apps
This Instagram-Mimicking App Lets Doctors Share Medical Information
Educational Coding Apps
Educational Coding Apps
Lrn Teaches You to Code on Your Smartphone With Interactive Mini Quizzes
Brain-Boosting Apps
Brain-Boosting Apps
The 'Elevate' App Features Brain Training Games and Cognitive Exercises
Branded Meditation Podcasts
Branded Meditation Podcasts
Lululemon's Guided Meditation Podcasts Inspire Introspection
Soothing Meditation Apps
Soothing Meditation Apps
The MindSurf App is an Ideal Relaxation Technique For Your Mobile Phone
play_circle_filled Spiritual Guidance Apps
Spiritual Guidance Apps
This App Offers Advice and Spiritual Guidance on Life, Love & Work
Cost-Cutting Retail Apps
Cost-Cutting Retail Apps
Fashalot Offers Retail Discounts When a Shopper Checks in to the Store
Restaurant Discount Apps
Restaurant Discount Apps
Ressy Searches For Last Minute Dining Deals in Pune, India
Elderly Homesharing Services
Elderly Homesharing Services
This Service Enables Homesharing for Seniors Currently Living Alone
Flexible Boomer Workouts
Flexible Boomer Workouts
Spirit50 Addresses Old Age and Health Through Home Fitness Sessions
Boomer Bonding Groups
Boomer Bonding Groups
Meetup's Baby Boomer Groups Organize Socialization
Boomer Rockstar Lectures
Boomer Rockstar Lectures
Boomer Bootcamp is a Creative Speaker Series With a Musical Focus
Personalized Relaxation Apps
Personalized Relaxation Apps
Taomix Helps Users Build Soothing Sound Mixes for Sleep
Aspiring Polyglot Apps
Aspiring Polyglot Apps
This Language Learning App Gamifies the Process of Picking Up Other Tongues
Remote Learning Apps
Remote Learning Apps
WizIQ Harnesses Mobile Technology for Learning on the Go
LGBT Retirement Homes
LGBT Retirement Homes
Sweden's Regnbagen House is a First for Europe
Meditation Program Apps
Meditation Program Apps
The Headspace App Uses a 10 Day Program to Teach Users Mindfulness Basics
LGBT Boomer Job Camps
LGBT Boomer Job Camps
The SAGEWorks Boot Camp Helps Older LGBT Job Seekers
Holistic Health Scheduling Apps
Holistic Health Scheduling Apps
The Owaves Wellness Calendar Helps You Plan a Balanced Day
Boomer Bathroom Accessories
Boomer Bathroom Accessories
The Sabi Space Line for Bathroom Organization Solutions is Coming Soon
Swiping Fashion Retail Apps
Swiping Fashion Retail Apps
Kwoller's Fashion Price Tracking Feature Adds to a Tinder-Inspired App
Guided Mindfulness Apps
Guided Mindfulness Apps
The Buddhify 2 App Helps Users Find Ease Throughout the Day
play_circle_filled Combative Discount Apps
Combative Discount Apps
The WarBot App Rewards Play with Discounts
Boomer-Hating Memes
Boomer-Hating Memes
The 'Old Economy Steve' Meme Criticizes the Lifestyle of Pre-Millennials
play_circle_filled Powerful Baby Boomer Documentaries
Powerful Baby Boomer Documentaries
The Boomer Revolution Examines the Influential 60s Generation
Educational Grocery Apps
Educational Grocery Apps
Niels van Hoof's 'Taggie' Teaches Kids Where Food Comes From
Drugstore Discount Apps
Drugstore Discount Apps
Walgreens Mobile Coupons Launches for the Holiday Season
In-Store Discount Apps
In-Store Discount Apps
The Brouha App Reminds Users of Deals the Second They Step Into the Store
Primping Boomer Photography
Primping Boomer Photography
Beauty and Wisdom by Robbie Kaye Captures the Age-Old Feminine Ritual
Boomer Hand-Held Workouts
Boomer Hand-Held Workouts
Encourage the Elderly to Exercise with these el:Dudy Exercise Sticks
Educational iPad Apps
Educational iPad Apps
Intro to Letters by Montessorium Makes Learning Fun