Ritualized Sophistication

Asian cosmetics reference cultural practices for sophistication

Implications - As the Southeast Asian population ages with a greater consciousness around health and beauty, they increasingly turn to high-end cosmetic products. Many skincare brands are premiumizing their offerings, not necessarily through ingredients, but by associating their products with elaborate, apothecary-inspired rituals and long-held cultural practices. This shift demonstrates that historical references can be transformed to communicate luxury and sophistication.
SCORE: 5.1
Mild Top 4 Examples: 4,537 Total Clicks Nov 15 - Nov 15
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Consumer Insight Topics: FashionCosmetics
Symbolic Skincare Lines - This Pre-Treatment Cleansing Oil Honors Ancient Asian Beauty Secreats
SCORE: 6.9
Warm 1,762 Clicks Pub: Nov 17, 15
Symbolic Skincare Lines
This Pre-Treatment Cleansing Oil Honors Ancient Asian Beauty Secreats
Facial oils have a number of purposes, from cleansing oil to moisturizing products. Bangkok-based beauty brand Harnn has a goal of preserving Thailand’s spa history by incorporating thousands... [More]
Luxurious Jasmine Skin Products - This Anti-Aging Skincare Range is Inspired by Thai Tradition
SCORE: 5.4
Mild 763 Clicks Pub: Nov 17, 15
Luxurious Jasmine Skin Products
This Anti-Aging Skincare Range is Inspired by Thai Tradition
This anti-aging skin care line protects your skin from free radical damage. Based in Bangkok, Thai beauty brand Panpuri offers a number of award-winning collections, including their Jasmine Free... [More]
Small Batch Beauty Products - Mmerci Encore Provides Singapore Beauty Secrets with the World
SCORE: 5.1
Mild 1,026 Clicks Pub: Nov 17, 15
Small Batch Beauty Products
Mmerci Encore Provides Singapore Beauty Secrets with the World
When it comes to homegrown Singapore beauty secrets, look no further than Mmerci Encore to deliver small batch cosmetics that will surprise and delight with exotic ingredients and homemade aesthetic.... [More]
Heritage Spa Products - The Harnn Jasmine Collection Honors the Past with Jasmine Essential Oil
SCORE: 3.1
Untested 986 Clicks Pub: Nov 17, 15
Heritage Spa Products
The Harnn Jasmine Collection Honors the Past with Jasmine Essential Oil
In an effort to preserve Thailand’s spa heritage, beauty brand Harnn honors their Asian past with their holistic collections, including one infused with jasmine essential oil. Their natural... [More]
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