Maritime Branding

Brands use oceanic imagery to illustrate freshness and sustainability

Implications - As the average consumer grows more attuned to the quality and cultivation methods of seafood products, brands are using maritime imagery to communicate a sense of freshness. Similar to the artisan branding movement, seafood packaging often employs materials that recall the product's natural origins, such as the brown paper used to wrap fresh fish at a seaside market. Overall, this progression represents the quickly evolving values of consumers and their expectation to see these new values reflected in their products.
SCORE: 5.3
Warm Top 5 Examples: 56,882 Total Clicks May 14 - Nov 15
Popularity
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Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleBranding
Artisan Seafood Branding - The Sitka Salmon Shares Packaging is Artfully Illustrated
SCORE: 5.6
V. Hot 13,347 Clicks Pub: May 7, 14
Artisan Seafood Branding
The Sitka Salmon Shares Packaging is Artfully Illustrated
This artisan Sitka Salmon Shares packaging is the work of CODO Design. Based in the United States, CODO creates modern and artfully illustrated branding for the Community Supported Fishery that... [More]
Oceanic Food Court Eateries - This Fast Casual Eatery Depicts Freshness Through Interior Design
SCORE: 5
Hot 6,537 Clicks Pub: Jun 22, 15
Oceanic Food Court Eateries
This Fast Casual Eatery Depicts Freshness Through Interior Design
This unique food court restaurant concept does a great job of communicating freshness and quality by creating connotations between the interior design and a real maritime fish market. The restaurant,... [More]
Modern Seafood Restaurants - This Fish and Chip Shop Boasts a Pristine Visual Branding Identity
SCORE: 5.2
Hot 25,700 Clicks Pub: Apr 21, 15
Modern Seafood Restaurants
This Fish and Chip Shop Boasts a Pristine Visual Branding Identity
The Good Fish Co is a fish and chip shop located on the southwest coast of Australia. The pristine shop boasts an ultramodern visual branding identity that exude the eatery’s brand of quality... [More]
Marina-Inspired Seafood Shops - This Seafood Shop in Shanghai Boasts Intricate Design Details
SCORE: 5.6
Warm 9,941 Clicks Pub: May 4, 15
Marina-Inspired Seafood Shops
This Seafood Shop in Shanghai Boasts Intricate Design Details
Located in Shanghai’s French Concession district, the Little Catch is a tiny seafood shop making the most of its space with a playful design scheme that references all the trimmings of a... [More]
Seafood Diner Branding - Smack Lobster Roll Has a Visual Identity Inspired by Nova Scotia
SCORE: 2.9
Mild 1,357 Clicks Pub: Jun 8, 15
Seafood Diner Branding
Smack Lobster Roll Has a Visual Identity Inspired by Nova Scotia
Smack Lobster Roll is a London seafood shop that is elevated by a dynamic visual identity created by agency & Smith. The illustration-heavy range used red, white and blue to create images of a... [More]
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