Sippable Celebration

Beverage brands focus on occasion-specific products that pique interest

Implications - Beverage brands are appealing to consumers with celebratory products that recognize specific, often seasonal occasions. Focusing on specialty events adds a sense of excitement to this market; across industries, this approach helps brands break away from the norm, an approach that is appreciated by consumers craving unique, instagrammable experiences.
SCORE: 4.9
This Year and Mild Top 5 Examples: 7,544 Total Clicks Jul 14 - Dec 16
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Consumer Insight Topics: LifestyleDrinking
Celebratory Beer Branding - This Beer Company Celebrates Its Anniversary with a Brand New Brew
SCORE: 4.6
Warm 1,520 Clicks Pub: Jul 29, 15
Celebratory Beer Branding
This Beer Company Celebrates Its Anniversary with a Brand New Brew
In honor of its twenty first anniversary, the Great Divide Brewing Company has created a celebratory beer. This Denver-based company decided to create the newly launched brew in honor of turning... [More]
Celebratory Drink Packaging - French Toast Imagines a Bottle Design Concept for Schweppes 230 Years
SCORE: 4.5
Warm 5,450 Clicks Pub: Jul 22, 14
Celebratory Drink Packaging
French Toast Imagines a Bottle Design Concept for Schweppes 230 Years
As part of an independent case study project, French Toast came up with a few unofficial bottle design concepts that could help Schweppes celebrate its 230th anniversary. Although the limited... [More]
Iced Pumpkin Coffees - Dunkin' Donuts is Offering a Pumpkin Macchiato Drink in Celebration of Fall
SCORE: 3.5
Untested 300 Clicks Pub: Sep 19, 15
Iced Pumpkin Coffees
Dunkin' Donuts is Offering a Pumpkin Macchiato Drink in Celebration of Fall
In celebration of the fall season, cafe eatery Drunkin’ Donuts has added a new pumpkin-flavored beverage to its menu with the Pumpkin Macchiato drink. The beverage is severed either cold or... [More]
Festive Cold Brew Kits - This Cold Brew Calendar Counts Down the Twelve Days of Christmas
SCORE: 2.9
Untested 233 Clicks Pub: Nov 25, 15
Festive Cold Brew Kits
This Cold Brew Calendar Counts Down the Twelve Days of Christmas
This Twelve Days of Christmas cold brew kit celebrates the holiday season with 12 handcrafted samples of delicious coffee. Measuring 30ml each, the shots feature holiday-themed flavor varieties and... [More]
Dressed-Up Holiday Beverages - Starbucks' New Tuxedo Beverages are Dressed Up for the New Year
SCORE: 3
This Year and Untested 41 Clicks Pub: Dec 27, 16
Dressed-Up Holiday Beverages
Starbucks' New Tuxedo Beverages are Dressed Up for the New Year
While Starbucks’ famed holiday beverages are still available for purchase, the chain is ringing in the new year with some fancy new drinks dubbed the Tuxedo beverages. Available in three... [More]
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