This Example of Raw Vegan Branding Hails from Italy

By: Rebecca Byers - Jun 19, 2015
References: supercake.it & identitydesigned
Boasting a design concept based on the place of the seed in the natural life cycle, Mantra is a unique dining concept that is actually the first raw vegan restaurant in Italy. As much a purveyor of well-being as they are raw gourmet fare, Mantra features an equally dynamic design scheme that was realized by Laura Imbriani of the Milan-based agency Supercake.

The earthy establishment believes that the seed is the essence of vegan diet and aim to champion this ideal in a way that is driven by the pursuit of nourishment and wellness.

Mantra's stylized vegan branding makes it seem like something that could pop up in any international city and boasts the notable feature of a waste-free bulk food system.