This Fish and Chip Shop Boasts a Pristine Visual Branding Identity

By: Rebecca Byers - Apr 21, 2015
References: swearwords.au & retaildesignblog.net
The Good Fish Co is a fish and chip shop located on the southwest coast of Australia. The pristine shop boasts an ultramodern visual branding identity that exude the eatery's brand of quality ingredients from sustainable sources.

The Good Fish Co tapped Australian creative firm Swear Words to create a stunning interior design and series of promotional materials for tables such as dipping sauce packaging, wax paper featuring a pattern of the blue nautical logo. The interior of the ship also boasts larger than life decals of the realistic looking fishy logo.

By brandishing a visual identity that is bright and inviting, this local fish and chip shop is sure to stand out as a fresh and delicious choice for diners.