Socialized Retail

Social media informs retail spaces of the future

Implications - The collective power of social media has had an incredible influence on retail in the digital age. Moving forward, retailers will take this social energy and apply it to physical brick-and-mortar stores, encouraging forms of peer-to-peer engagement and allowing online communities to meet and thrive in physical contexts. The phenomenon of socialized retail suggests that shopping will soon be an activity that's experienced communally.
SCORE: 7.4
This Year and Warm Top 6 Examples: 42,016 Total Clicks Oct 14 - Jul 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechBusinessComputersRetail
In-Store Selfie Contests - Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
SCORE: 7.3
V. Hot 10,597 Clicks Pub: Mar 17, 15
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
While people might be participating in the Joe Fresh selfie contest simply for the chance at winning a $1000 shopping spree, they will essentially be helping to promote the brand in a big way via... [More]
Selfie-Friendly Fitting Rooms - Karl Lagerfeld's Designer Retail Store has Built-In Selfie Stations
SCORE: 6.6
Hot 4,877 Clicks Pub: Oct 21, 14
Selfie-Friendly Fitting Rooms
Karl Lagerfeld's Designer Retail Store has Built-In Selfie Stations
Karl Lagerfeld has been pretty vocal about his feelings towards the selfie phenomenon—equating the photos to “visual masturbation,” but realizing this is now a huge part of the way... [More]
In-Store Mood Board Ads - This JC Penney Campaign Involved the Use of Life-Size Pinterest Boards
SCORE: 7.5
This Year and Hot 2,165 Clicks Pub: Jul 12, 16
In-Store Mood Board Ads
This JC Penney Campaign Involved the Use of Life-Size Pinterest Boards
Just ahead of Mother’s Day, JC Penny launched a clever in-store campaign that involved the use of life-size Pinterest boards. While Pinterest attracts users of all ages, it is particularly... [More]
Social Media Vending Machines - IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
SCORE: 6.6
Hot 14,796 Clicks Pub: May 8, 15
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
In an attempt to reach youthful demographics, IHeartRadio’s social media vending machine offers free merchandise in exchange for visitors’ Instagram posts. The pop-up kiosk toured... [More]
In-Store Instagram Displays - The New Macy's Location Features Millennial-Focused Tech Displays
SCORE: 6.3
Warm 1,877 Clicks Pub: Sep 22, 15
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
The newest Macy’s retail space is a millennial-focused fashion boutique that features massive displays of real-time Instagram feeds. These elements show consumers what other shoppers are buying.... [More]
Digital-Integrating Flagship Stores - This In-Store Retail Experience Includes Online Elements
SCORE: 5.5
Warm 7,704 Clicks Pub: Dec 26, 14
Digital-Integrating Flagship Stores
This In-Store Retail Experience Includes Online Elements
Rather than adding aspects of real life service to online shopping, Rebecca Minkoff is integrating digital technology within their in-store retail experience. At the fashion brand’s New York... [More]
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