Karl Lagerfeld's Designer Retail Store has Built-In Selfie Stations

By: Laura McQuarrie - Oct 21, 2014
References: fashionista & refinery29
Karl Lagerfeld has been pretty vocal about his feelings towards the selfie phenomenon—equating the photos to "visual masturbation," but realizing this is now a huge part of the way people share their lives and shop, Karl Lagerfeld's flagship designer retail store in London features iPad stations in the fitting rooms that make it easy to snap a selfie.

When trying on a garment, the iPad stations are pretty useful for getting a sense of what you look like in an outfit, or send it off to a friend for a second opinion. To make the experience all the more immersive, the iPad stations in-store are also equipped with several Lagerfeld-inspired photo filters and visitors are inspired to "Kapture, Kreate, and Post" their selfies on social media.