This Smartfood Campaign is the First Major Effort from the Brand

By: Rebecca Byers - Mar 9, 2016
References: strategyonline
A new Smartfood campaign is putting the snack brand front and center for its ability to connect with discerning millennials and baby boomers. The PepsiCo brand recently revved up its efforts with a major ad campaign that is likely to resonate with millennial consumers.

Based on the concept of keeping a #SmartStash in one's kitchen, the Smartfood campaign includes a commercial that shows a young woman arriving home from work only to realize she has the place to herself. Faced with a small amount of freedom, she decides its the perfect occasion to bring out her #SmartStash, which she will now avoid sharing.

The innovative campaign is targeted at women aged 25-34 years of age, with a particular focus on young mothers.