O.B. is Appealing to Potential New Customers Candidly

By: Laura McQuarrie - Nov 8, 2014
References: GiveUsOnePeriod & marketingmag
This tampon vending machine is just one component in a campaign to help O.B. appeal to audiences who have not yet tried tampons without an applicator. With this campaign, O.B. is asking women to "Give us one period" in order to dispel some of the myths that surround this particular feminine hygiene product brand, including the product's size, how to use it properly and if it will be messy.

Led by Boom Marketing, the campaign involved setting up tampon vending machines at various university washrooms across Canada, which would trade tampons for tweets to @ob_Canada. Alongside vending machines, washroom stall doors were turned into advertisements revealing some of the truths about the product in order to put women at ease about trying something new.