Category
Lifestyle
Creatine Formats
Trend cluster
Category
Confectionery
Superfood
Ice cream products include nutritious ingredients for the health-conscious.
4.1
Trend score
Trend
What is the Confectionery Superfood trend?
Confectionery Superfood: In spite of powerful health currents shaping emerging food niches, consumers aren't turning away from ice cream. Instead, brands are remodeling this confectionery market with sweet superfood-infused products. Through the combination of classic flavors with nutritional appeal, popular interest in both authenticity and wellness are targeted.
Trend themes
Themes within the Confectionery Superfood trend
Three behaviours holding the trend together01
Superfood-infused desserts
Brands are creating ice cream and other desserts infused with sweet superfood ingredients to target popular interest in both authenticity and wellness.
02
Floral and botanical ingredients
Flowers and botanical ingredients, such as rose blossom and pomegranate, are being seen as novel additions to an assortment of food and beverage products during the health movement.
03
Free-from and diet-friendly desserts
Emerging desserts are being marketed as healthier alternatives that are free from common allergens, gluten-free, vegan, non-GMO, and with fewer calories, sugar, carbs, and fat.
Industry implications
What the Confectionery Superfood trend means for industry
Where the trend changes the playbookFor
Superfood Products Industry
The superfood products industry can capitalize on the trend of incorporating superfoods into desserts as a growing niche market.
For
Health and Wellness Industry
The health and wellness industry can benefit from the trend of creating desserts with health benefits and diet-friendly ingredients to target health-conscious consumers.
For
Food and Beverage Industry
The food and beverage industry can explore innovative ways of incorporating novel ingredients, such as floral and botanicals, into desserts and other products to offer unique sensory experiences and appeal to consumer preferences.
Workshop question
How can you target the halfway healthy consumer by offering them a middle-ground between health and indulgence?
Trend signals
Trend signals for Confectionery Superfood
Trend score 4.1 out of 10, from popularity 55%, activity 59%, freshness 8%.
Popularity55%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Confectionery Superfood trend
8 featured examples from Feb 23, 2016 to Feb 10, 2018CategoryLifestyle
Free-From Superfood Desserts
Snow Monkey Added to Its Treat Range with Three Plant-Based Flavors
Supermarkets harnessing the market for healthier desserts including plant-based and allergen free options.
CategoryLifestyle
Frozen Superfood Desserts
This Healthy Superfood is Described as "Ice Cream, but Better"
Disruptive innovation opportunity: Revolutionize the dessert industry by introducing a wide range of healthy superfood desserts that cater to various dietary restrictions and heal…
CategoryLifestyle
Soft-Serve Coconut Desserts
'CocoWhip' is a Bio-Fermented Vegan Coconut Ice Cream
Innovative plant-based dessert companies can leverage the demand for guilt-free, vegan dessert options by offering bio-fermented and superfood-infused products.
CategoryLifestyle
Matcha Chocolate Strawberries
These Packaged Snacks by Muji Reinvent a Classic Romantic Treat
The food and beverage industry can explore incorporating superfoods into their snack products to cater to health-conscious consumers.
CategoryLifestyle
Matcha Affogato Desserts
This Green Tea Float is Infused With Ginger For an Extra Health Kick
Innovation opportunities for coffee shops and bakeries looking to offer unique dessert options.
CategoryLifestyle
Luxury Chia Seed Puddings
The Wellness Brand 'Moon Juice' Offers Organic Superfood Puddings
Expanding offerings within the health and wellness industry to meet the demands of conscious consumers.
CategoryLifestyle
Bite-Sized Purple Tarts
Hail Merry's Mini Miracle Tarts Now Come in a Blueberry and Açaí Flavor
The health food industry can capitalize on the demand for healthy and indulgent desserts by creating innovative products that combine superfoods and delicious flavors.
CategoryLifestyle
Botanical Vegan Desserts
Das Eis' 'LOVE' Vegan Ice Cream Dessert is Made with Rose Blossom
Disruptive innovation opportunity: Reimagine traditional desserts by incorporating plant-based and superfood ingredients to cater to health-conscious consumers.
