Ice cream products include nutritious ingredients for the health-conscious
Implications - In spite of powerful health currents shaping emerging food niches, consumers aren't turning away from ice cream. Instead, brands are remodeling this confectionery market with sweet superfood-infused products. Through the combination of classic flavors with nutritional appeal, popular interest in both authenticity and wellness are targeted.
Workshop Question - How can you target the halfway healthy consumer by offering them a middle-ground between health and indulgence?
Trend Themes
1. Superfood-infused Desserts - Brands are creating ice cream and other desserts infused with sweet superfood ingredients to target popular interest in both authenticity and wellness.
2. Floral and Botanical Ingredients - Flowers and botanical ingredients, such as rose blossom and pomegranate, are being seen as novel additions to an assortment of food and beverage products during the health movement.
3. Free-from and Diet-friendly Desserts - Emerging desserts are being marketed as healthier alternatives that are free from common allergens, gluten-free, vegan, non-GMO, and with fewer calories, sugar, carbs, and fat.
Industry Implications
1. Superfood Products Industry - The superfood products industry can capitalize on the trend of incorporating superfoods into desserts as a growing niche market.
2. Health and Wellness Industry - The health and wellness industry can benefit from the trend of creating desserts with health benefits and diet-friendly ingredients to target health-conscious consumers.
3. Food and Beverage Industry - The food and beverage industry can explore innovative ways of incorporating novel ingredients, such as floral and botanicals, into desserts and other products to offer unique sensory experiences and appeal to consumer preferences.
