Milka's Selfie Campaign Introduces the Photography Phenomenon to Elders

By: Laura McQuarrie - Feb 21, 2015
References: milka & brandingmagazine
In celebration of Valentine's Day this year, chocolate brand MILKA created the 'Most Tender Selfies' Campaign. Inspired by the many affectionate photos that are posted by young couples in love, MILKA decided to introduce some senior citizens to this concept and have the elderly couples take their first ever selfies together.

After taking some time to figure out how to hold the phone and what button to press, the adorable couples take some cute and comical pictures together. Since there's no need to purchase anything to participate, this fun Valentine's stunt is a great way to get everyone on social media to engage in sharing a romantic selfie, no matter how many years they've been in a relationship.