Consumers embrace intuitive tools to connect with on-demand services
Implications - A variety of cutting-edge devices offer consumers an intuitive means of accessing on-demand services such as ordering takeout or requesting an Uber. Often relying on haptic communication or vocal commands, these devices streamline the ordering process by eliminating time-consuming barriers to purchase like login or registration. Overall, this shift speaks to changing relationship between consumers and the brands providing said services as one that is symbiotic and collaborative.
Workshop Question - Think about how the typical path to purchase is for your average consumer. What steps could you eliminate? How could technology play a part?
Trend Themes
1. Voice-activated Ordering - Consumers are utilizing devices that rely on vocal commands to streamline the ordering process, presenting an innovative opportunity for businesses to develop voice-activated technologies.
2. Connected Home Shopping - Smart devices such as Amazon's Dash button and the Hiku scanner are connecting consumers with online shopping and automating the process, leading to new opportunities for home automation products and services.
3. Single-button Ordering - The growing popularity of single-button ordering devices, like Carling's beer-ordering button and Lucas Couto's take.me taxi service, presents a potential for business professionals to embrace the trend and develop innovative products that make purchasing easier for consumers.
Industry Implications
1. Home Automation - With the rise of smart home technology and connected devices, there are exciting opportunities for businesses to develop new products that automate and simplify household tasks.
2. Voice-activated Technology - Incorporating voice-activated features into consumer-facing products presents new opportunities for businesses to develop innovative products that streamline the ordering process and enhance the overall customer experience.
3. Convenience Retail - As consumers continue to seek out more convenient and efficient ways to make purchases, there are opportunities for businesses to embrace the trend and develop products that make ordering and shopping easier and less time-consuming.
