Brands use virtual reality as an educational marketing tool
Implications - Brands are beginning to use virtual reality technology as an educational marketing tool when introducing new products to consumers. This focus on education helps consumers understand the product's best uses, while creating product awareness in way that is genuinely interesting to consumers. The progression toward the use of virtual reality as an educational and promotional tool speaks to the interest in hands-on experience with a product before purchase as well as the naturalistic relationship between consumers and cutting-edge technologies.
Workshop Question - Where can you create hands-on accessibility to your offerings to engage otherwise passive consumers?
Trend Themes
1. Virtual Reality in Retail - The use of virtual reality in retail for providing immersive shopping experiences.
2. Cinematic Virtual Reality Ads - The use of virtual reality for creating cinematic ads and promoting products or services.
3. Social Virtual Reality - The use of virtual reality for socializing and connecting people in an immersive way.
Industry Implications
1. Retail - The retail industry can use virtual reality technologies for creating immersive shopping experiences and enhancing customer engagement.
2. Advertising - Virtual reality can be used in advertising for creating cinematic ads and promoting products or services in an innovative way.
3. Social Media - Social media platforms can use virtual reality to provide their users with immersive and interactive social experiences.
7 Featured, 57 Examples:
379,193 Total Clicks
Date Range:
May 15 — Mar 16
Trending:
Warm
Consumer Insight Topics:
