Virtual Promotion

Brands use virtual reality as an educational marketing tool

Implications - Brands are beginning to use virtual reality technology as an educational marketing tool when introducing new products to consumers. This focus on education helps consumers understand the product's best uses, while creating product awareness in way that is genuinely interesting to consumers. The progression toward the use of virtual reality as an educational and promotional tool speaks to the interest in hands-on experience with a product before purchase as well as the naturalistic relationship between consumers and cutting-edge technologies.
SCORE: 6.7
This Year and Warm Top 6 Examples: 35,520 Total Clicks May 15 - Mar 16
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Consumer Insight Topics: TechMobileMarketingInteractive
VR Real Estate Tours - Harrods Estates Provided Comprehensive Tours of London Apartments
SCORE: 7.8
V. Hot 7,401 Clicks Pub: Aug 11, 15
VR Real Estate Tours
Harrods Estates Provided Comprehensive Tours of London Apartments
Harrods Estates, a subsidiary of the luxury department store brand, recently teamed up with property development company Manhattan Loft Gardens to create a virtual reality pop-up shop in London. The... [More]
Couture VR Experiences - Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
SCORE: 7.5
V. Hot 20,624 Clicks Pub: May 20, 15
Couture VR Experiences
Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
Dior Eyes is an innovative new retail concept pioneered by the iconic French fashion house that will serve as an immersive way to interact with clients. To be available for public use in Dior stores... [More]
VR Runway Experiences - Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience
SCORE: 7.6
V. Hot 5,291 Clicks Pub: Oct 26, 15
VR Runway Experiences
Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience
Tommy Hilfiger’s 5th Avenue location is now offering a virtual reality retail experience that invites customers to be transported to the runway show that first debuted the clothing lines. The... [More]
Social VR Teleportation - Facebook & Oculus Technology Will Provide a Teleportation Station by 2025
SCORE: 5.7
Warm 665 Clicks Pub: Nov 5, 15
Social VR Teleportation
Facebook & Oculus Technology Will Provide a Teleportation Station by 2025
After the company’s acquisition of Oculus Rift, Facebook has announced that it will be providing a social VR experience comparable to futuristic teleportation. Set to be a reality by 2025, the... [More]
Immersive Hockey VR Campaigns - Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
SCORE: 4.3
This Year and Mild 1,005 Clicks Pub: Feb 4, 16
Immersive Hockey VR Campaigns
Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
Hosted in Nashville, Tennessee, the 2016 NHL All-Star Weekend included an immersive VR pop-up from sports equipment and apparel brand Reebok. The virtual reality experience was created by UK-based... [More]
Immersive Insurance Videos - Liberty Mutual's 360-Degree Clip Simulates a Car Breakdown in the Woods
SCORE: 5.2
This Year and Mild 534 Clicks Pub: Mar 24, 16
Immersive Insurance Videos
Liberty Mutual's 360-Degree Clip Simulates a Car Breakdown in the Woods
In order to help people put themselves in the shoes of someone experiencing an unfortunate situation, Liberty Mutual created a 360-degree insurance video powered by virtual reality. The video is... [More]
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