Dual-Function Stationery

Consumers demand multi-functional school and office supplies

Implications - Adding intrigue to what are often thought to be run-of-the-mill products, brands are releasing stationery products that go above and beyond expectations. Ensuring consumers get more for their money, and adding a level of interactivity, this approach captures the attention of adults and children alike.
SCORE: 5
Warm Top 5 Examples: 7,831 Total Clicks Aug 14 - Nov 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Art & DesignLifestyle
Crayon-Embedded Coloring Books - Disney's Activity Book for Kids Features Princess Sofia
SCORE: 6.9
Hot 1,146 Clicks Pub: Nov 5, 15
Crayon-Embedded Coloring Books
Disney's Activity Book for Kids Features Princess Sofia
The Disney Store’s versatile stationary range includes notebooks, binders and coloring books that encourage creativity—the brand’s Princess Sofia activity book is sold with a set... [More]
Foliage-Friendly Organizers - Fabrica Designed a Desk Organizer with the Plant Lover in Mind
SCORE: 3.8
Warm 4,213 Clicks Pub: Aug 28, 14
Foliage-Friendly Organizers
Fabrica Designed a Desk Organizer with the Plant Lover in Mind
Italian design firm Fabrica have come up with the Statera, a desk organizer that accommodates both plants and stationary. Recognizing the therapeutic potential of plants, Fabrica’s designers... [More]
Plantable Garden Pencils - Sprout World's Pencils Blossom When Potted and Watered
SCORE: 6.2
Warm 696 Clicks Pub: Nov 6, 15
Plantable Garden Pencils
Sprout World's Pencils Blossom When Potted and Watered
Once a pencil has been used down to a small stub, it becomes virtually unusable—but Sprout World has plans to change this with plantable writing utensils. Available in both pencil and colored... [More]
Handy Hairclip Pens - This Unique Pen Doubles as a Handy Hair Accessory
SCORE: 4.6
Warm 652 Clicks Pub: Nov 6, 15
Handy Hairclip Pens
This Unique Pen Doubles as a Handy Hair Accessory
Pens, pencils and an assortment of other writing utensils are often used as hair accessories in a pinch, but this unique pen aims to serve two purposes equally. The ‘Funky Hairclip... [More]
Multicolored Highlighter Pens - Beetle Tip's Two-in-One Highlighter Marker Easily Alternates Colors
SCORE: 2.9
Untested 1,124 Clicks Pub: Nov 7, 15
Multicolored Highlighter Pens
Beetle Tip's Two-in-One Highlighter Marker Easily Alternates Colors
This multipurpose highlighter marker from Beetle Tip provides a novel solution to using many colored pens at once and alternating between them. Rather than cluttering a pencil case with multiple... [More]
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