Hyper-Personalized Scent

Fragrance brands deliver on bespoke, made-to-order products

Implications - Consumer expectations are shifting towards a bespoke model with made-to-order features now available at the touch of a button. Fragrance brands are tapping into this shopping niche with hyper-personalized scents and services. Through the pairing of goods with individual elements, greater power is ultimately given to the end user, a feature that is appreciated in today's crowded markets.
SCORE: 5.9
This Year and Warm Top 6 Examples: 29,693 Total Clicks May 14 - May 16
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DEMOGRAPHICS
Personalized Scent Subscriptions - Scent Trunk's Fragrance Subscription Will Find Your Perfect Scent
SCORE: 7.2
V. Hot 13,166 Clicks Pub: Aug 12, 14
Personalized Scent Subscriptions
Scent Trunk's Fragrance Subscription Will Find Your Perfect Scent
Finding the perfect cologne or perfume can be a hassle but a new personalized fragrance subscription service makes it extremely simple. A recent Canadian startup called Scent Trunk analyzes your... [More]
Personal Fragrance Finder Shops - The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
SCORE: 6.2
Hot 12,287 Clicks Pub: May 3, 14
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
Selfridges’ Fragrance Lab takes shoppers through a multi-sensory journey, aiming to help them discover a personal scent and in the process, help Selfridges better understand its consumers’... [More]
Personality-Based Perfumes - Archetypes Produces Fragrances to Fit Different Personality Types
SCORE: 4.5
Mild 758 Clicks Pub: Aug 26, 15
Personality-Based Perfumes
Archetypes Produces Fragrances to Fit Different Personality Types
‘Archetypes’ now offers unique fragrances that are specially designed to fit different personality types. Although many people buy perfume according to personal preference, this company... [More]
Custom Perfume Workshops - The Ruby Brown Workshops Allow Customers to Create Their Own Perfume
SCORE: 4.4
This Year and Mild 775 Clicks Pub: May 25, 16
Custom Perfume Workshops
The Ruby Brown Workshops Allow Customers to Create Their Own Perfume
Essence Workshop from Ruby Brown affords customers the chance to build their own custom scent from scratch using a combination of essential oils. Brown became interested in the complexities of... [More]
Personalized Bespoke Perfumes - This Tramuntana Scent is Customizable to the Wearer's Preferences
SCORE: 4.9
Mild 677 Clicks Pub: Oct 30, 15
Personalized Bespoke Perfumes
This Tramuntana Scent is Customizable to the Wearer's Preferences
The Tramuntana Bespoke Perfume is a collaborative scent that is created between the brand and the wearer to create a completely personalized fragrance. This an innovative concept for anyone looking... [More]
Hyper-Customized Perfumes - Unique Fragrance Allows Customers to Personalize a Perfume
SCORE: 4.7
This Year and Mild 2,030 Clicks Pub: May 3, 16
Hyper-Customized Perfumes
Unique Fragrance Allows Customers to Personalize a Perfume
Perfume brand Unique Fragrance allows customers to personalize a perfume for themselves, or as a gift for a loved one, with just a few clicks of a button. The website allows a customer to... [More]
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