Women search for dating services that promote respect and accountibility
Implications - Mobile applications have transformed the way people meet, interact and date; unfortunately, such efficient, app-based forms of social interaction are often not set up to facilitate safety, protection or consequences when it comes to potential harassment. As a result, many dating apps now focus on fostering an environment of respect and accountability, demonstrating that the risks of trading information online require proactive forms of security.
Workshop Question - How does your brand adapt to the concerns of your customers when they arise?
Trend Themes
1. Female-only Dating Apps - Create a dating app that is exclusive to women, ensuring that each man on the platform has been personally invited by a woman user.
2. Screening Dating App Users - Develop a dating app where users are screened and verified before being allowed to join the platform, which includes screening both Facebook and LinkedIn profiles.
3. Harassment-free Dating Apps - Launch a dating app that prioritizes women's safety and makes sure all interactions are respectful, where women have more control and can initiate conversations.
Industry Implications
1. Online Dating Apps - Business professionals can identify opportunities to create more safe and respectful online dating apps.
2. Dating Services - Companies in the dating services industry can adapt to the increasing demand for apps that promote respect and accountability.
3. Social Media - Businesses in the social media industry can leverage their networking capabilities to develop innovative dating apps that prioritize safety and respect.
