The human sense of smell is a powerful conjurer of memory. Etnia Fragrances packaging makes the most of this fact and offers consumers several stimuli that bring them back to holidays past. Each voluptuous vessel holds an eau de toilette that was inspired by a favorite city such as Amsterdam, San Francisco, and Melbourne.
The perfume packaging concept was dreamed up by Lavernia & Cienfuegos. The bulbous bottle is symbolic of the globe, and from the front, it is reminiscent of a magnifying glass, signifying examination. On the back of the round labels, maps of the corresponding cities are printed and visible through the transparent Etnia Fragrances packaging. Breathe in the urban-inspired colognes and read the road names on the rear and you'll be instantly transported to Tokyo, London, Buenos Aires or elsewhere.
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Concept: Etnia Fragrances Packaging
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Segment: Neutral, 18-55
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