AGONIST Parfums Are Inspired by All Facets of Swedish Culture

By: Rebecca Byers - May 28, 2015
References: store.agonistparfums & selectism
Launched in 2008 by real-life couple and business partners Christine and Niclas Lydeen, AGONIST Parfums is a line of all-natural unisex fragrances inspired by all facets of Swedish culture. The themes explored in their collection of scents explore a more melancholic side of Nordic culture akin with von Trier's 'Melancholia' than a Pinterest-worthy snapshot of Scandinavian minimalism.

The unique line is also branded in a simplistic, understated manner, a movement within the fragrance industry that challenges the mainstream over-the-top perfume and cologne marketing many of us are used to. The monochromatic packaging features text unencumbered by bright colors or animated fonts, instead listing ingredients in an organized manner, suggesting that the product itself is as well-focused and precise.