Consumers take connectivity on-the-go with Internet-enabled accessories
Implications - A unique convergence of wearable technology and the Internet of Things, clothing and accessories embedded with their own WiFi source offer consumers the ultimate in portable Internet access. This progression speaks to the comfortable relationship between consumers and their technological devices and suggests a future with fewer and fewer barriers to connectivity. Additionally, the interest in WiFi-enabling accessories demonstrates that, regardless of lifestyle, convenient Internet access remains a priority.
Workshop Question - How can your brand better cater to consumers looking for on-the-go connectivity?
Trend Themes
1. Wearable Technology - The trend of technology being integrated into clothing and accessories, promoting connectivity on-the-go.
2. Internet of Things - The trend of devices being connected and controlled through the internet.
3. Pay-as-you-go Internet - The trend of providing internet service on a pay-as-you-go basis.
Industry Implications
1. Fashion - Fashion industry professionals can explore integrating technology into clothing and accessories to promote connectivity.
2. Travel - Travel industry professionals can explore integrating internet connectivity solutions into travel accessories such as backpacks and luggage.
3. Technology - Technology industry professionals can explore new ways to provide internet connectivity solutions such as pay-as-you-go options.
