Category
Lifestyle
Territory Bottlings
Trend cluster
Category
Informed
Dining
Consumers search for food and beverage pairings to enhance their experience.
3.9
Trend score
What's Happening
What is the Informed Dining trend?
Informed Dining: Food and beverage pairings are becoming increasingly important to consumers who wish to create an all-encompassing dining experience. In addition to lifestyle platforms that offer entertaining advice, many brands are offering suggestions on how to best enjoy their products. This indicates that consumers want to enjoy food and drink more consciously, and they are actively seeking out the expertise to make this possible.
Evidence
Examples of the Informed Dining trend
CategoryLifestyle
Candied Wine Pairings
amNewYork Suggests Candy Bar Chocolate and Wine Pairings
Candy companies can take advantage of the trend by promoting candy pairings with different wine types.
CategoryLifestyle
Confectionery Beer Pairings
These Unusual Candy and Beer Pairings Complement One Another
Craft breweries have an opportunity to create beer styles that pair well with different candies.
CategoryLifestyle
Beer-Paired Cooking Sites
The 'Cooking and Beer' Website Features Food and Beer Recipes
Breweries can explore partnerships with food establishments to offer curated beer and food pairing menus, creating a new dining experience.
CategoryLifestyle
Beer Pairing Snack Menus
'Banger Brewing' Pairs Each of Its Brews with a Tasty Snack
Breweries can differentiate themselves by pairing each beer with a snack and creating a unique customer experience.
CategoryLifestyle
Brewery Cookie Tastings
Function Brewery's Unique Event Paired Girl Scout Cookies and Beer
Craft breweries can capitalize on the trend of unique beer pairings by creating beer tasting events that incorporate popular food items, like cookies.
CategoryLifestyle
Mixology Lifestyle Blogs
Stir and Strain Shares Craft Cocktail Recipes and Meal Pairings
Opportunity for beverage companies to develop and market artisanal drinks, catering to the demand for craft cocktails.
CategoryLifestyle
Interactive Wine Lists
VINU's Wine Guru Platform Can be Used by Upscale and Casual Eateries
Interactive wine lists can disrupt the hospitality industry by enhancing the dining experience.
CategoryLifestyle
Concealed Secret Cookbooks
The Nomad Recipe Guide Hides Cocktail Cookbook Inside its Pages
Publishing companies that produce upscale recipe guides with concealed additional content to cater to culinary enthusiasts looking for unique and comprehensive resources.
CategoryLifestyle
Instructional Beer Pairing Guides
This Cookbook Provides Tasty Recipes to Pair with Beer
The food and beverage industry can take advantage of the interest in beer pairings by developing new products and services that are specifically designed for beer lovers.
CategoryLifestyle
Cocktail-Pairing Dice
The Foodie & Cocktail Dice Set Helps Plan an Evening
The Foodie & Cocktail Dice set can be incorporated into bars and restaurants to offer customers a unique, interactive experience in cocktail selection.
CategoryLifestyle
Cheesy Beer Pairings
Flying Dog Brewery and Crisafulli’s Cheese Held a Tasting for Cheese and Beer
Breweries could benefit from creating more pairing events to showcase their products and create a distinct experience for their consumers.
CategoryLifestyle
Spanish Wine Pairing Events
The 'Eat Spain, Drink Spain' Event Features Cultural Pairings
The 'Eat Spain, Drink Spain' event highlights the potential for the wine and food tourism industry to create experiential and immersive travel experiences centered around culinary…
Workshop question
Keeping in mind your brand's voice, craft a "user's manual" for consumers to consult when interacting with your brand.
Trend themes
Themes within the Informed Dining trend
Three behaviours holding the trend together01
Food and beverage pairings
Consumers are becoming increasingly interested in pairing food and beverages to create an all-encompassing dining experience.
02
Craft beer culture and education
The increase in popularity of craft beer is driving the public to look for novel flavors, as well as seeking pairings that complement and enhance the taste of brews.
03
Interactive and educational culinary experiences
Consumers are looking for events, web platforms, and guides that help teach them about food and beverage pairings, while providing interactive experiences that help them learn and enjoy with others.
Industry implications
What the Informed Dining trend means for industry
Where the trend changes the playbookFor
Beverage and brewing industry
The brewing industry can direct marketing efforts on the potential partnerships with food businesses to produce complementary beverage and food offerings.
For
Tourism and hospitality industry
Tourism and hospitality businesses can explore interactive events and multi-platform guides to offer guests unique culinary experiences.
For
Online food and beverage blogging
Individuals or groups can create online food and beverage pairing blogs and social media sites to provide education and increase their following by showcasing their pairing creativity.
Trend signals
Trend signals for Informed Dining
Trend score 3.9 out of 10, from popularity 54%, activity 56%, freshness 8%.
Popularity54%
Activity56%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
