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Informed Dining

Consumers search for food and beverage pairings to enhance their experience

Implications - Food and beverage pairings are becoming increasingly important to consumers who wish to create an all-encompassing dining experience. In addition to lifestyle platforms that offer entertaining advice, many brands are offering suggestions on how to best enjoy their products. This indicates that consumers want to enjoy food and drink more consciously, and they are actively seeking out the expertise to make this possible.
Workshop Question - Keeping in mind your brand's voice, craft a "user's manual" for consumers to consult when interacting with your brand.
Trend Themes
1. Food and Beverage Pairings - Consumers are becoming increasingly interested in pairing food and beverages to create an all-encompassing dining experience.
2. Craft Beer Culture and Education - The increase in popularity of craft beer is driving the public to look for novel flavors, as well as seeking pairings that complement and enhance the taste of brews.
3. Interactive and Educational Culinary Experiences - Consumers are looking for events, web platforms, and guides that help teach them about food and beverage pairings, while providing interactive experiences that help them learn and enjoy with others.
Industry Implications
1. Beverage and Brewing Industry - The brewing industry can direct marketing efforts on the potential partnerships with food businesses to produce complementary beverage and food offerings.
2. Tourism and Hospitality Industry - Tourism and hospitality businesses can explore interactive events and multi-platform guides to offer guests unique culinary experiences.
3. Online Food and Beverage Blogging - Individuals or groups can create online food and beverage pairing blogs and social media sites to provide education and increase their following by showcasing their pairing creativity.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 92 Examples:
257,009 Total Clicks
Date Range:
Oct 15 — Mar 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Candied Wine Pairings
Candied Wine Pairings
amNewYork Suggests Candy Bar Chocolate and Wine Pairings
Equally matched chocolate and wine pairings are commonly served at tastings, but the confectionery treats involved are generally quite gourmet. Since inexpensive chocolate bars are much more... MORE
Confectionery Beer Pairings
Confectionery Beer Pairings
These Unusual Candy and Beer Pairings Complement One Another
As the popularity of craft beer is spreading into the mainstream, the public is becoming more willing to explore novel flavors, as well as unusual pairings—including candy and beer. Brian Bowden,... MORE
Beer-Paired Cooking Sites
Beer-Paired Cooking Sites
The 'Cooking and Beer' Website Features Food and Beer Recipes
United States-based couple Zach and Justine created a blog called ‘Cooking and Beer’ to promote great recipes and beer pairings. The unique site is dedicated to beer and food... MORE
Beer Pairing Snack Menus
Beer Pairing Snack Menus
'Banger Brewing' Pairs Each of Its Brews with a Tasty Snack
While many breweries place the emphasis entirely on their beer, Las Vegas’ Banger Brewing goes a step further and offers up carefully selected snacks for each of its craft brews. With options... MORE
Brewery Cookie Tastings
Brewery Cookie Tastings
Function Brewery's Unique Event Paired Girl Scout Cookies and Beer
Function Brewery in Bloomington, Indiana recently launched a one-of-a-kind tasting event that matched Girl Scout cookies and beer. At the event, which caught the attention of Millennials,... MORE
Mixology Lifestyle Blogs
Mixology Lifestyle Blogs
Stir and Strain Shares Craft Cocktail Recipes and Meal Pairings
Los Angeles-based mixologist Elana is the creator of Stir and Strain, a lifestyle blog that shares craft cocktail ideas and food pairing options while giving readers the best tips on bitters,... MORE
Interactive Wine Lists
Interactive Wine Lists
VINU's Wine Guru Platform Can be Used by Upscale and Casual Eateries
VINU’s Wine Guru platform offers interactive wine lists to restaurant patrons while educating them about varying blends in the process. In addition to suggesting wine blends to restaurant... MORE
Concealed Secret Cookbooks
Concealed Secret Cookbooks
The Nomad Recipe Guide Hides Cocktail Cookbook Inside its Pages
The Nomad Cookbook is an upscale recipe guide by Daniel Humm, Will Guidara and several other offers that captures the essence of the cuisine of several famed restaurants, and conveniently features a... MORE
Instructional Beer Pairing Guides
Instructional Beer Pairing Guides
This Cookbook Provides Tasty Recipes to Pair with Beer
‘Beer Bites’ is a unique cookbook that provides tasty recipes to pair with beer. While most people enjoy drinking a beer with a home-cooked meal, it can be difficult to know what... MORE
play_circle_filled Cocktail-Pairing Dice
Cocktail-Pairing Dice
The Foodie & Cocktail Dice Set Helps Plan an Evening
The Foodie & Cocktail Dice set is a playful way to decide the menu for any evening at home. The dual-set makes creating a custom cocktail a breeze, with the roll of the dice determining the type... MORE
Cheesy Beer Pairings
Cheesy Beer Pairings
Flying Dog Brewery and Crisafulli’s Cheese Held a Tasting for Cheese and Beer
When it comes to consuming cheese with alcohol, the pairing that first comes to mind is usually wine and cheese—but the Flying Dog Brewery and Crisafulli’s Cheese recently teamed up to host an... MORE
Spanish Wine Pairing Events
Spanish Wine Pairing Events
The 'Eat Spain, Drink Spain' Event Features Cultural Pairings
The United Kingdom recently launched the ‘Eat Spain, Drink Spain’ event to showcase the cultural pairings of Spanish wine and food. The idea for this initiative is to educate consumers... MORE

Related Examples

Hoppy Citrus Kombuchas
Hoppy Citrus Kombuchas
Humm Kombucha's 'Hopped Grapefruit' Introduces a New Flavor Pairing
Protein-Rich Beer Pairings
Protein-Rich Beer Pairings
Forked River Brewing Co. Created a Tasting Menu for Beer and Sausages
Complementery Biscuit Sticks
Complementery Biscuit Sticks
This Campaign Suggests Pairing Vanilla Pocky with Strawberry Tea
Natural Meat Strip Snacks
Natural Meat Strip Snacks
Lorissa's Kitchen Makes Clean Beef, Pork and Chicken Snacks
Sudsy Yoga Classes
Sudsy Yoga Classes
BierYoga Pairs the Philosophies of Craft Beer and Yoga
Pork-Infused Breakfast Brews
Pork-Infused Breakfast Brews
'Beer for Breakfast' Combines the Best of Breakfast with Craft Beer
Musical Beer Subscriptions
Musical Beer Subscriptions
Hurd Delivers 7 Inch Vinyls Paired with Craft Beers
Food-Focused Beers
Food-Focused Beers
The Creature Comforts Epicurious Beer Brew is Brewed with Chefs in Mind
Beer Enthusiast Club Branding
Beer Enthusiast Club Branding
The Beerophilia Club Paper Package Branding is Rustic
Bavarian-Style Pretzel Snacks
Bavarian-Style Pretzel Snacks
Snyder's of Hanover Celebrated Oktoberfest with Old World Pretzels
Immersive Brewery Tours
Immersive Brewery Tours
Toronto's Beer Lovers' Tour Company Highlights the Best Brews in the City
Industrial Brewery Interiors
Industrial Brewery Interiors
Mad Giant's Design Was Based Off the Company's Free-Spirited Ethos
Experiential Beer Lounges
Experiential Beer Lounges
The Budweiser Beer Garage is the Latest SXSW 2016 Activation from A-B
Restaurant Sommelier Apps
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Vivino's Wine App Helps Patrons Decipher an Eatery's Menu
Sparkling Wine Cans
Sparkling Wine Cans
Origin Sparkling Wine is Served in a Pop Can Rather Than a Corked Bottle
Wine Vending Machines
Wine Vending Machines
Paired Wine's Enomatic Machines Enhance the Tasting Experience
Casual Sommelier Eateries
Casual Sommelier Eateries
This New Lucky Chip Restaurant Specializes in Pairing Wine and Burgers
Self-Serve Wine Bars
Self-Serve Wine Bars
Tutoni’s Restaurant Features a Self-Serve Bar and Wine Dispensers
Boozy Pizza Pairings
Boozy Pizza Pairings
This Chain Offers Pizza and Wine Pairings at Most of Its Establishments
RFID Wine Displays
RFID Wine Displays
Vistasys' Information Kiosk Scans Wine Bottles to Reveal Product Facts
Wine Store Bars
Wine Store Bars
'WineStyles' is a Retail Store During the Day and a Tasting Bar at Night
Wine Discovery Stores
Wine Discovery Stores
This Winestore Features Clever Signage and an Interactive Tasting Station
Idyllic Coastal Bakeries
Idyllic Coastal Bakeries
Big Sur Bakery is Located on the Scenic California Highway 1
play_circle_filled Familial Thanksgiving Ads
Familial Thanksgiving Ads
Loblaws' '#Welovefood' Campaign Created a Family-Specific Cookbook
Beer-Soaked Churro Recipes
Beer-Soaked Churro Recipes
This Recipe for Beer Churros Includes a Chocolate Stout Sauce
Chicken Commandment Cookbooks
Chicken Commandment Cookbooks
This Recipe Book Celebrates the History of Nashville Hot Chicken
Craft Beer Cafes
Craft Beer Cafes
Zagreb's A'e Caffe Bar Offers Local Craft Beers from Croatia
Fitness-Focused Food Platforms
Fitness-Focused Food Platforms
The Fit Men Cook Instagram Promotes Healthy Barbecue Ideas
Alcoholic Candy Combination Charts
Alcoholic Candy Combination Charts
This Chart Reveals the Best Beer to Pair with Halloween Candy
play_circle_filled Supermodel Cooking Classes
Supermodel Cooking Classes
Jourdan Dunn Teaches Fans About Food with Her 'How It's Dunn' Special
Toffee Cereal Concoctions
Toffee Cereal Concoctions
This Unusual Cereal Mixture Contains Toffee and Banana Flavors
Magical Cereal Combinations
Magical Cereal Combinations
This Extremely Sweet Mixed Cereals Cocktail Looks Like Unicorn Poop
Caffeinated Cereal Concoctions
Caffeinated Cereal Concoctions
This Mixed Cereal Cocktail Contains Different Chocolate Cereals
Autumnal Asian Appetizers
Autumnal Asian Appetizers
The Miso-Glazed Fall Spring Rolls Contain Delicate Squash and Mushrooms
Cheese Honey Pairing Kits
Cheese Honey Pairing Kits
This Honey Kit by Zeke Freeman Teaches Consumers to Pair Cheese & Honey
Hipster Alcohol Delivery Apps
Hipster Alcohol Delivery Apps
The 'Drinkeasy' Service Lets Users Text for Alcohol Deliveries
Celebratory Throwback Menus
Celebratory Throwback Menus
The Melting Pot Created an Exclusive Menu for Its 40th Anniversary
Recipe-Paired Wine Deliveries
Recipe-Paired Wine Deliveries
This Ingredient Delivery Service Sends Wine Pairings for Every Meal
Beer Glass Guides
Beer Glass Guides
This Infographic Shows the Proper Glassware Paired with the Correct Brews
Budget-Concious Recipe Books
Budget-Concious Recipe Books
This Cookbook Outlines How to Eat Well on a Food Stamp Budget
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Data-Tracking Sleep Apps
This App Helps Users Pinpoint the Cause of Insomnia
Indian-Inspired Ales
Indian-Inspired Ales
Chef Maneet Chauhan's Brewery Celebrates the Flavors of India
Gangster-Inspired Cookbooks
Gangster-Inspired Cookbooks
The 'Thug Kitchen' Cookbook Features Recipes for Parties & Events
Vino Snack Packs
Vino Snack Packs
These Single-Serve Wine Glasses Come with a Sweet or Salty Snack Inside
Boozy Eatery Charts
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This Inforgraphic Lets You Know What Fast Food Chains Serve Alcohol
Explanatory Carry-On Charts
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This Infographic Explains the Rules For Your Travel Packing List
Speakeasy Cafe Rebranding
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Starbucks Stores are Transitioning to Serve Wine and Beer in the Evening
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Pabst Blue Ribbon is Opening a Microbrewery and Tasting Room
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The Flaviar App Shows Vivid Images to Represent Alcoholic Flavors
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This Recipe Book Guides Users on How to Cook with Hops
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Cultivating Spirits Dinners Teach People How to Pair Wine and Weed
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This Recipe Guide Uses Food Photography in a Map-Like Style
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'Bacon, Eggs & Kegs' is a Beer Pairing Event That Begins at 11 am
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This Shrimp Salad Paired with a Fruity White Wine Makes a Divine Summer Meal
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These Classes Teach Consumers How to Pair Alcohol with Chocolate
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This Infographic Pairs Junk Food and Wine for the Prefect Girls' Night In
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Dairy Farmers of Canada Set Up a Virtual YouTube Cooking Session
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'I Am Chef Haagen-Dazs' Offers Fun and Educational Child Cooking Lessons
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Expertly Slice Your Food with the Obsessive Chef Bamboo Cutting Board
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Nespresso and Chef Phil Howard Offer Lessons on the Science of Coffee
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The Chef Watson Cookbook Uses an Algorithm to Pair Flavors
Eco-Friendly Breweries
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This Guinness Brewhouse Has LEED Platinum Certification
Not-For-Profit Breweries
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The Ex Novo Brewing Company Donates Its Net Profits to Better the World
Internet-Based Card Games
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This Wikipedia Card Game Puts Your Internet Skills to Good Use
Astronomic Cutting Boards
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This Solar System Chopping Board Teaches You Science While You Slice
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These Unique Game Pieces Can be Used to Play Yahtzee and Poker
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Insect Wine Pairings
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Laithwaite's Unique Wine Pairings Suggest the Best Bugs to Go with Wine
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Eagle Claw Designs Creates Quality Gambling Pieces Out of Aluminum
Alcoholic Candy Combination Charts
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This Wine Pairing Infographic Shows Which Wines Go With Treats
Locally-Inspired Breweries
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This Craft Beer Brewery Takes Inspiration from the Neighborhood
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Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat
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Wine Pairing Infographics
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These Luxury Dice by 'STAMPD' are 18k Gold
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The Complete Beer Course by Joshua M. Bernstein is Educational
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Read About the Beer Blog Metaphor to Determine Your Blog's Flavor
Celebrity Hang-Out Groupon Deals
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Gwenyth Paltrow Groupon Bundles Sold Out for $2,000
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Wine Folly Provides Us with This Handy Wine Pairing Chart
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'Breugems Brouwerij' Hires People with Disabilities
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This Holiday Beer Guide Will Assist You in Choosing the Right Beer