The United Kingdom recently launched the 'Eat Spain, Drink Spain' event to showcase the cultural pairings of Spanish wine and food. The idea for this initiative is to educate consumers on the divine combinations that exist within the Spanish cuisine.
The new campaign was created by 'Foods and Wine from Spain.' This festive event will take place in five cities across the United Kingdom, in order to reach as many consumers as possible. The locations include London, Edinburgh and Manchester. Additionally, the road trip-like event will make stops at "well-established and highly regarded consumer wine fairs" as well.
Each Eat Spain, Drink Spain event will consist of educational classes, menus and tastings to promote the intricate culinary world of Spanish gastronomy.
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