As the popularity of craft beer is spreading into the mainstream, the public is becoming more willing to explore novel flavors, as well as unusual pairings—including candy and beer.
Brian Bowden, the Vice President of Beer at 'BevMo!' describes that: "Beer has become much more integral to meals. People want to know what style of beer will enhance a dish or compliment a dessert."
Knowing that many people will be stocking up on trick-or-treat candy for Halloween, Bowden put together a guide for which candy and beer pairings are the best. He notes that lagers go best with a classic like candy corn, while an amber ale's flavors are best complemented by a candy bar like Twix.
What's Driving This Trend
- Craft Beer
- Craft beer's popularity is driving consumers to explore unique flavor combinations.
- Novel Flavors
- Consumers are increasingly open to trying unusual pairings, such as candy and beer.
- Food and Beverage Pairings
- People want to know which beers will enhance their meals or complement desserts.
Who This Affects Most
- Craft Beer
- Craft breweries have an opportunity to create beer styles that pair well with different candies.
- Confectionery
- Confectionery companies can collaborate with breweries to develop unique candy and beer pairing experiences.
- Hospitality
- Restaurants and bars can curate special events or menus that feature candy and beer pairings.
