Experiential Entertaining

Consumers opt for experiential forms of DIY education

Implications - Food and beverage education is a rising area of interest for consumers who appreciate, and want to recreate, artisanal goods at home for entertainment purposes. Instead of relying on traditional recipes and cookbooks, consumers are turning to experiential forms of education, such as video tutorials, to make the process more fun. This shift suggests that activity-based lessons intrigue consumers into learning more.
SCORE: 5.8
Warm Top 5 Examples: 4,322 Total Clicks Jul 15 - Oct 15
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DEMOGRAPHICS
Consumer Insight Topics: Pop CultureLifestyle
Video Cocktail Tutorial Sites - The 'Tipsy Bartender' Teaches Viewers to Make Exciting DIY Cocktails
SCORE: 7
Hot 1,145 Clicks Pub: Oct 28, 15
Video Cocktail Tutorial Sites
The 'Tipsy Bartender' Teaches Viewers to Make Exciting DIY Cocktails
‘Tipsy Bartender’ is a millennial-focused cocktail tutorial channel on YouTube that teaches viewers to make simple and delicious beverages. The videos are short, simple and easy to follow,... [More]
Collaborative Recipe Apps - The Chef'd Online Meal Store Teams with an App-Connected Recipe Guide
SCORE: 6.3
Warm 660 Clicks Pub: Oct 28, 15
Collaborative Recipe Apps
The Chef'd Online Meal Store Teams with an App-Connected Recipe Guide
America’s first online meal store called Chef’d recently announced a partnership with the recipe app Tender Food and Recipes. The collaborative team will fuse the mobile and online... [More]
Cocktail-Inspired Card Decks - These Playing Cards Feature Instructions for Making Classic Cocktails
SCORE: 6
Warm 1,152 Clicks Pub: Oct 22, 15
Cocktail-Inspired Card Decks
These Playing Cards Feature Instructions for Making Classic Cocktails
‘Love and Victory’ designed a unique card deck, which features instructions for making classic cocktails. For those who have little bartending experience, putting together the perfect... [More]
Romantic Dinner Kits - Style & Entertaining's Kit Supplies a Romantic Dinner for Two
SCORE: 5.2
Warm 1,244 Clicks Pub: Jul 3, 15
Romantic Dinner Kits
Style & Entertaining's Kit Supplies a Romantic Dinner for Two
Since the task of putting together a romantic dinner for two can be quite daunting, Style & Entertaining assembled a kit that settles what to eat and how to set the atmosphere. Some of the... [More]
Supermodel Cooking Classes - Jourdan Dunn Teaches Fans About Food with Her 'How It's Dunn' Special
SCORE: 4.4
Untested 121 Clicks Pub: Oct 27, 15
Supermodel Cooking Classes
Jourdan Dunn Teaches Fans About Food with Her 'How It's Dunn' Special
Supermodel Jourdan Dunn is not only known for her luxe endorsements and runway stints but also has a serious passion for food—one she exhibits and shares with fans in ‘How It’s Dunn,... [More]
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