Consumers opt for experiential forms of DIY education
Implications - Food and beverage education is a rising area of interest for consumers who appreciate, and want to recreate, artisanal goods at home for entertainment purposes. Instead of relying on traditional recipes and cookbooks, consumers are turning to experiential forms of education, such as video tutorials, to make the process more fun. This shift suggests that activity-based lessons intrigue consumers into learning more.
Workshop Question - How can your brand employ the interactive and engaging nature of tutorials?
Trend Themes
1. Experiential Education - Consumers prefer experiential forms of education, such as video tutorials, to create artisanal goods at home for entertainment purposes.
2. DIY Entertaining - Consumers are favoring creating entertainment experiences at home with DIY kits and instructional playing cards, rather than dining out.
3. Collaborative Recipe Apps - Consumers are using recipe apps that have integrated with online meal stores to simplify the task of finding recipes and purchasing ingredients online.
Industry Implications
1. Food & Beverage Education - Businesses can innovate by creating experiential education platforms or video tutorials that teach consumers creative ways to cook and entertain.
2. Gourmet Meal Kits - Businesses can introduce DIY gourmet meal kits and instructional playing cards to allow consumers create restaurant quality meals at home.
3. Recipe App Integration - Businesses can focus on the integration of recipe apps and online meal stores to offer consumers a seamless experience to purchase ingredients and have them shipped directly to their homes.
5 Featured, 45 Examples:
169,893 Total Clicks
Date Range:
Jul 15 — Oct 15
Trending:
Warm
Consumer Insight Topics:
