Scented Androgyny

Perfume brands recognize shifting gender roles with unisex fragrances

Implications - Greater global recognition of shifting gender roles has bled into the fragrance industry, which is now releasing androgynous products. Gender-blurring ventures fit into today's pop cultural portrayals of shifting male and female characteristics. Modern consumers appreciate branded contributions to this narrative as it pairs purchasing decisions with shifts in outlooks.
SCORE: 3.9
Mild Top 5 Examples: 6,864 Total Clicks May 15 - Nov 15
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DEMOGRAPHICS
All-Natural Unisex Fragrances - AGONIST Parfums Are Inspired by All Facets of Swedish Culture
SCORE: 5.4
Mild 2,810 Clicks Pub: May 28, 15
All-Natural Unisex Fragrances
AGONIST Parfums Are Inspired by All Facets of Swedish Culture
Launched in 2008 by real-life couple and business partners Christine and Niclas Lydeen, AGONIST Parfums is a line of all-natural unisex fragrances inspired by all facets of Swedish culture. The... [More]
Exotic Unisex Fragrances - This Tropical Fragrance From Tom Ford is Designed for Men and Women
SCORE: 4.1
Mild 1,471 Clicks Pub: Jul 9, 15
Exotic Unisex Fragrances
This Tropical Fragrance From Tom Ford is Designed for Men and Women
Fleur De Portofino is the fourth fragrance created by Tom Ford and is part of the Neroli Portofino collection. The entire line of fragrances follows an Italian-scented theme. Fleur de Portofino... [More]
Genderless Fragrance Collections - The Les Infusions de Prada Range Boast Unisex Scents
SCORE: 2.8
Mild 1,310 Clicks Pub: May 22, 15
Genderless Fragrance Collections
The Les Infusions de Prada Range Boast Unisex Scents
Les Infusions de Prada is the Italian luxury brand’s latest fragrance range. The scent collection is described as genderless and embraces the fashion industry’s latest obsession with... [More]
Subtle Androgynous Fragrances - These Unusual Scents Tell a Story About Each Wearer
SCORE: 4.4
Mild 560 Clicks Pub: Aug 18, 15
Subtle Androgynous Fragrances
These Unusual Scents Tell a Story About Each Wearer
Blackbird Fragrances specializes in androgynous perfumes that feature distinct and unusual scents. Not everyone enjoys the same fragrances and many consumers gravitate towards unique and... [More]
Commemorative Celebrity Fragrances - This Unisex Perfume Pays Tribute to Late Singer Aaliyah
SCORE: 1.9
Untested 713 Clicks Pub: Sep 17, 15
Commemorative Celebrity Fragrances
This Unisex Perfume Pays Tribute to Late Singer Aaliyah
Fragrance company ‘Xyrena’ is set to launch a unisex perfume that honors the life of R&B superstar Aaliyah. While celebrity-made perfumes are nothing new, it is highly unusual for a... [More]
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