Jennifer Lopez is consolidating her perfume empire with the launch of her first men's fragrance called Deseo for Men. The cologne is all about passion according to JLo.
"I wanted to capture the intimate and personal nature of a man who is sexy, yet strong," Lopez said of her new cologne, a counterpart to Deseo for Women, launched last September.
"Deseo means desire. Desire is a universal word that expresses passion between two people. I wanted to take this meaning and put it behind the idea of one desiring another. The smell is warming and creates a provocative and sensual texture." said Jennifer.
The cologne will be dropped on September 2008.
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