Deseo for Men by Jennifer Lopez

By: lourdes sanchez bayas - Published: • References: style.popcrunch
Jennifer Lopez is consolidating her perfume empire with the launch of her first men's fragrance called Deseo for Men. The cologne is all about passion according to JLo.

"I wanted to capture the intimate and personal nature of a man who is sexy, yet strong," Lopez said of her new cologne, a counterpart to Deseo for Women, launched last September.

"Deseo means desire. Desire is a universal word that expresses passion between two people. I wanted to take this meaning and put it behind the idea of one desiring another. The smell is warming and creates a provocative and sensual texture." said Jennifer.

The cologne will be dropped on September 2008.

More JLo below Stats for Celebrity Colognes Trending: Older & Mild
Traction: 8,042 clicks in 351 w
Interest: 4 minutes
Concept: Celebrity Colognes
Related: 59 examples / 45 photos
Segment: Males, 18-35
Comparison Set: 21 similar articles, including: anti-technology pepper mills, social stylemaker campaigns, and performance-grade graphic leggings.