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This Unisex Branding Identity is Fresh and Eccentric

By: Farida Helmy - Published: • References: behance.net & thedieline
Playing on the idea of androgyny, this unisex branding identity for cosmetic brand YĆ¼mi breaks from tradition and experiments with stereotypical colors and packaging ideas to prove masculine and feminine looks no longer mean anything.

Another thing that makes this unisex branding identity unique and completely fresh is that the design is reflective of the chemistry used to make all these different perfumes, body lotions and shower gels. Instead of the usual branding that dresses up cosmetics with pretty text and sleek sophisticated design identities, designer Natacha Algani went for something that was humorous and eccentric.

"This idea is to create the love elixirs new generation, where chemistry replaced witchcraft. The product name are molecular formulas, for exemple, the oil-serum is named C18H34O2 (the molecule of oil)," says Algani. Stats for Androgynous Molecular Branding Trending: This Year & Popular
Traction: 5,723 clicks in 29 w
Interest: 3.1 minutes
Concept: Unisex Branding Identity
Related: 87 examples / 67 photos
Segment: Neutral, 18-55
Comparison Set: 32 similar articles, including: exclamatory skincare packaging, explosive soap branding, and effervescent perfume packaging.