Category
Lifestyle
Caffeine Remix
Trend cluster
Category
Tropical
Indulgence
The beverage industry references fruity and floral notes from around the globe.
2.3
Trend score
What's Happening
What is the Tropical Indulgence trend?
Tropical Indulgence: Ethnic flavors continue to flood the mainstream as consumers experiment with bold, culturally diverse food and beverage. When it comes to sweeter fare, tropical fruits and florals are informing the beverage industry, offering a level of exoticism that elevates the indulgence into something more dynamic and experimental to consumers.
Evidence
Examples of the Tropical Indulgence trend
CategoryLifestyle
Tropical Goji Beverages
Exoticwater's Superfood Drinks Blend Unconventional Fruit Flavors
Innovation opportunity for the beverage industry to capitalize on consumers' growing interest in healthier and natural drinks.
CategoryLifestyle
Tropical Craft Cocktails
The Mighty Swell Sparkling Cocktails are Exotically Island-Inspired
Craft cocktail makers can explore new flavor profiles, ingredients, and packaging formats to create exotic and enticing beverages.
CategoryLifestyle
Sugar-Free Tropical Fruit Drinks
Rio Tropical Drinks Have a New, Revamped Visual Brand Identity
Beverage brands can reevaluate their visual brand identity and packaging as a means of ensuring that they remain relevant and appealing to consumers.
CategoryLifestyle
Tropical Cold Brew Coffees
These Tropical Coffee Flavors Include Coconut Mocha & Island Bushwacker
Coffee shops can capitalize on the tropical coffee and Nitro Cold Brew trends by offering unique and exotic coffee flavors and brewing methods.
CategoryLifestyle
Tart Fruit Smoothies
Caffè Nero's New Fruit Boosters are Made with Exotic Fruits
The beverage industry can capitalize on the trend towards healthy, refreshing smoothies made with all-natural ingredients.
Workshop question
What global influences and value-adds would be applicable to your consumer segment?
Trend themes
Themes within the Tropical Indulgence trend
Three behaviours holding the trend together01
Exotic Fruity Flavors
As consumers continue to seek out bold and culturally diverse food and beverages, exotic and tropical fruit and floral flavors are offering a level of exoticism that elevates indulgence into something more dynamic and experimental to consumers.
02
Alternative to Beer
Canned craft cocktails are proving to be a tasty and convenient alternative to beer and are especially popular among millennials.
03
Visual Brand Identity
Reimagining visual brand identity and modernizing packaging to better appeal to younger, down-to-earth demographics can breathe new life into an established brand that could otherwise be seen as dated or kitschy.
Industry implications
What the Tropical Indulgence trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Exotic and tropical fruit and floral flavors are continuing to influence and elevate mainstream beverages, from superfood drinks and fruit-infused coffees to tart smoothies and revitalizing cold brew coffee.
For
Visual Branding and Marketing Industry
Reimagining a brand's visual identity and packaging design can breathe new life into an established product and connect with modern, younger and more down-to-earth demographics.
For
Millennial Refreshment Industry
Packaging premixed craft cocktails or revitalizing cold brew coffee with beachy, breezy branding and marketing can help attract and retain a younger demographic who seeks convenient and unique refreshment options in addition to beer.
Trend signals
Trend signals for Tropical Indulgence
Trend score 2.3 out of 10, from popularity 20%, activity 43%, freshness 8%.
Popularity20%
Activity43%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
