The Louis Vuitton 'Spot the Difference' Video Playfully Entices

By: Alexandra Serrano - Published: • References: selfridges and freshnessmag
The Louis Vuitton 'Spot the Difference' film pairs the design house's now iconic collaboration with Yayoi Kusama with a playful film game.

Paired with British department store Selfridges, the campaign video was made to celebrate the launch of the pop-up Louis Vuitton Kusama Concept Store store in their London location. The video is a fresh approach to promotion as it truly captures the playfulness of the dotted collaboration with a gaming concept.

With an ominous voice reading a poem by Yayoi Kusama herself entitled 'Love Forever,' the two spot-the-difference videos have a very quirky feel. The films showcase the polka-dotted garments and luggage creations sported by fashion blogger Bip Ling. With a rotating view of the scene, Louis Vuitton challenges the viewer to spot five differences in the two films.