The Louis Vuitton 'Spot the Difference' Video Playfully Entices
The Louis Vuitton 'Spot the Difference' film pairs the design house's now iconic collaboration with Yayoi Kusama with a playful film game.
Paired with British department store Selfridges, the campaign video was made to celebrate the launch of the pop-up Louis Vuitton Kusama Concept Store store in their London location. The video is a fresh approach to promotion as it truly captures the playfulness of the dotted collaboration with a gaming concept.
With an ominous voice reading a poem by Yayoi Kusama herself entitled 'Love Forever,' the two spot-the-difference videos have a very quirky feel. The films showcase the polka-dotted garments and luggage creations sported by fashion blogger Bip Ling. With a rotating view of the scene, Louis Vuitton challenges the viewer to spot five differences in the two films.
Paired with British department store Selfridges, the campaign video was made to celebrate the launch of the pop-up Louis Vuitton Kusama Concept Store store in their London location. The video is a fresh approach to promotion as it truly captures the playfulness of the dotted collaboration with a gaming concept.
With an ominous voice reading a poem by Yayoi Kusama herself entitled 'Love Forever,' the two spot-the-difference videos have a very quirky feel. The films showcase the polka-dotted garments and luggage creations sported by fashion blogger Bip Ling. With a rotating view of the scene, Louis Vuitton challenges the viewer to spot five differences in the two films.
