Mobile Expansion

Phone plan offers incorporate unconventional services for multifaceted needs

Implications - As mobile devices continue to expand into numerous tech categories, service providers are reacting with a shift away from conventional plans. In its place are more creative, atypical programs that incorporate multiple end user wants and needs. This aligns well with today's consumer who tends to prefer hyper-tailored, customized options.
SCORE: 4.5
Mild Top 5 Examples: 1,440 Total Clicks May 15 - Nov 15
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Consumer Insight Topics: MarketingBusiness
Mobile E-Commerce Promotions - Sprint's Latest Phone Offer Includes a Free Amazon Prime Subscription
SCORE: 6.2
Warm 494 Clicks Pub: Nov 9, 15
Mobile E-Commerce Promotions
Sprint's Latest Phone Offer Includes a Free Amazon Prime Subscription
Fans of e-commerce website Amazon may already be familiar with its exclusive Amazon Prime service. The last minute delivery service offers two-day shipping to those wishing to make a spontaneous... [More]
In-Car Streaming Services - This Service Allows Passengers to Watch Football Games in the Backseat
SCORE: 4.6
Mild 184 Clicks Pub: Oct 21, 15
In-Car Streaming Services
This Service Allows Passengers to Watch Football Games in the Backseat
AT&T Inc. recently announced a partnership with Uber, which would allow passengers to watch football games on tablets located in the backseat of the vehicle. The advent of mobile technology has... [More]
Roaming-Free Phone Plans - 'Forbesfone' Offers a Cost-Effective International Phone Plan for Travel
SCORE: 4.9
Mild 155 Clicks Pub: Nov 3, 15
Roaming-Free Phone Plans
'Forbesfone' Offers a Cost-Effective International Phone Plan for Travel
With Forbes entering more and more markets with new multimedia services, it’s not shocking that the brand now offers a roaming-free international phone plan for its very own smartphone. As a... [More]
Crossover Phone Plans - The T-Mobile Network Tackles a Competitor with Incentives for New Customers
SCORE: 3.9
Untested 398 Clicks Pub: May 6, 15
Crossover Phone Plans
The T-Mobile Network Tackles a Competitor with Incentives for New Customers
In order to tempt new customers to stop doing business with its competitors and test-drive the T-Mobile network, the brand set up a campaign called #neversettleforVerizon. This comes in response to... [More]
Cinematic Mobile Rewards - Virgin Mobile's Member Benefits Include Movie Tickets for Two
SCORE: 2.7
Untested 209 Clicks Pub: Nov 9, 15
Cinematic Mobile Rewards
Virgin Mobile's Member Benefits Include Movie Tickets for Two
Known for its millennial appeal, Virgin Mobile now lets members spend half the price on movie tickets for two. The 2-for-1 movie ticket deal is a part of Virgin Mobile’s Member Benefits program&... [More]
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