Brand Blasphemy

Brands challenge their heritage with unexpected offerings

Implications - In an effort to challenge consumer expectations and provide a truly unexpected experience, brands are beginning to stray from convention by developing products and services emphasizing elements that contrast what the brand has come to be known for and what they are capable of achieving. Often involving innovative partnerships and unexpected collaborations, such offerings aim to genuinely surprise consumers and broaden the future vision of the brand as a whole.
SCORE: 4.7
Mild Top 5 Examples: 10,955 Total Clicks Nov 13 - Nov 15
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Consumer Insight Topics: MarketingAutosInteractive
Champagne Vending Machines - Moet & Chandon Unveil Their Champagne Dispenser for Christmas
SCORE: 6
Warm 8,213 Clicks Pub: Nov 19, 13
Champagne Vending Machines
Moet & Chandon Unveil Their Champagne Dispenser for Christmas
The good people at Moët & Chandon UK have placed a champagne dispenser in the ‘Destination Christmas’ section on the fourth floor of Selfridges—a chain of high end department... [More]
Brand Unity Burgers - Burger King Enlisted the Help of Other Restaurants for a Peace Day Burger
SCORE: 6
Warm 1,153 Clicks Pub: Sep 23, 15
Brand Unity Burgers
Burger King Enlisted the Help of Other Restaurants for a Peace Day Burger
With Peace Day slowly approaching, Burger King continues its quest for the ultimate sandwich. Despite McDonald’s infamous rejection of Burger King’s peace offering, four other... [More]
Historically-Themed Lagers - This Beer Combines European Brewing Techniques with American Hops
SCORE: 4
Warm 400 Clicks Pub: Oct 9, 15
Historically-Themed Lagers
This Beer Combines European Brewing Techniques with American Hops
Guinness is selling a fusion beer that combines advanced European brewing techniques with quality American hops. Although Guinness is known for its signature stout, this blonde lager offers a... [More]
Auction House Partnerships - Sotheby's and eBay Have Teamed Up to Sell New York City Memorabilia
SCORE: 3.8
Mild 615 Clicks Pub: Apr 2, 15
Auction House Partnerships
Sotheby's and eBay Have Teamed Up to Sell New York City Memorabilia
In a unique online-offline partnership, Sotheby’s and eBay have joined forces to auction off a selection of one-of-a-kind New York City memorabilia. The partnership will see the launch of a... [More]
Experiential Car Shares - Ford's Car-Sharing Program Introduces the Benefits of Resource Splitting
SCORE: 2.5
Untested 574 Clicks Pub: Jul 2, 15
Experiential Car Shares
Ford's Car-Sharing Program Introduces the Benefits of Resource Splitting
In response to seeing that in general, people around the world are buying fewer vehicles, Ford launched a car-sharing program. The Ford Smart Mobility initiative involves a Peer-2-Peer Car Sharing... [More]
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