Sympathetic Discount

Pricing models are influenced by consumer-driven empathy

Implications - In an effort to stay in touch with the innermost desires of consumers, brands are beginning to consider empathy-informed pricing models that extend special discounts to those facing particular issues. Speaking to a growing awareness of the role socioeconomic status plays in determining barriers to success, examples of sympathetic pricing suggest the interest of brands in reflecting the values of their customers, a quality which is particularly important to millennials.
SCORE: 5.6
Warm Top 4 Examples: 9,845 Total Clicks May 14 - Nov 15
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Consumer Insight Topics: LifestyleFoodSocial GoodActivism
Climatic Sale Ads - Mark's Interactive Advertisements Announce Better Sales with Colder Weather
SCORE: 6.1
Warm 5,545 Clicks Pub: Feb 5, 15
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
When the temperature is already in the negatives and you’re struggling to stay warm, it’s not often that you wish it would get any colder—unless you’re staring at this... [More]
Anti-Food Waste Apps - The PareUp App Lets You Buy Excess Food From Retailers at a Low Cost
SCORE: 5.5
Warm 3,142 Clicks Pub: May 8, 14
Anti-Food Waste Apps
The PareUp App Lets You Buy Excess Food From Retailers at a Low Cost
Innovators Margaret Tung, Jason Chen and Anuj Jhunjhunwala joined forces to create the PareUp App, an app that helps eliminate the waste of food, which is a serious problem in North America.... [More]
Climatic Restaurant Prices - This Restaurant Deal from Luce Bases the Cost of Meals on Temperature
SCORE: 4.8
Mild 834 Clicks Pub: Feb 18, 15
Climatic Restaurant Prices
This Restaurant Deal from Luce Bases the Cost of Meals on Temperature
When the temperature is way into the negatives, not many people want to be outside—but in order to take advantage of the cold weather, Toronto’s Luce hopes to coax people out of the house... [More]
Diplomatic Middle-Eastern Eateries - This Restaurant Offers Free Hummus to Those Who Dine Together
SCORE: 4.1
Mild 324 Clicks Pub: Oct 20, 15
Diplomatic Middle-Eastern Eateries
This Restaurant Offers Free Hummus to Those Who Dine Together
A restaurant in the town of Netanya, Israel, is now offering free hummus to Jews and Arabs who dine together. Although hummus is a popular Middle-Eastern dish, the chickpea-based dip is not often... [More]
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