Niche Dining

Brands offer hyper-specific dining experiences for consumers

Implications - In trying to appeal to everyone, some dining establishments are actually succeeding in appealing to no one instead. As a result, several brands are turning to hyper-niche dining experiences that dramatically target a single consumer archetype. Whether it's a pop-up installation or a permanent space, this targeted approach is especially alluring for consumers who strongly identify with specific interests.
SCORE: 6.7
This Year and Warm Top 6 Examples: 8,125 Total Clicks Jun 15 - Oct 16
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Consumer Insight Topics: LifestyleFoodSocial GoodActivism
Cannabis-Inspired Restaurants - 'Cannabistro' is a Pop-Up Diner Serving Gourmet Herb Dishes
SCORE: 7
Hot 4,496 Clicks Pub: Jun 8, 15
Cannabis-Inspired Restaurants
'Cannabistro' is a Pop-Up Diner Serving Gourmet Herb Dishes
Chefs from London’s GrubHub have come together to design a pop-up cannabis-inspired restaurant that will serve four courses of gourmet herb dishes. The restaurant is redefining the “fine... [More]
All-Day Dinner Parties - Food Start-Up La Belle Assiette Launched a 16-Hour Culinary Event
SCORE: 5.8
This Year and Warm 723 Clicks Pub: Oct 15, 16
All-Day Dinner Parties
Food Start-Up La Belle Assiette Launched a 16-Hour Culinary Event
The all-new catering start-up service La Belle Assiette and champagne brand Nicolas Feuillatte recently teamed up to host a one-of-a-kind dinner party event at Venturi’s Table Cookery School.... [More]
Celebratory Italian Pop-Ups - House of Peroni's 'Amare L'Italia' in London Shares a Love of Italy
SCORE: 6
This Year and Warm 938 Clicks Pub: May 23, 16
Celebratory Italian Pop-Ups
House of Peroni's 'Amare L'Italia' in London Shares a Love of Italy
To share some of its passion and culture with the people of London, Italian beer brand House of Peroni launched a themed pop-up called ‘Amare L’Italia.’ For the opening night of... [More]
Gourmet Insect Restaurants - This London Restaurant's Mouthwatering Menu is Entirely Bug-Based
SCORE: 5.5
Warm 705 Clicks Pub: Oct 27, 15
Gourmet Insect Restaurants
This London Restaurant's Mouthwatering Menu is Entirely Bug-Based
The thought of an insect restaurant doesn’t necessarily inspire images of gourmet burgers, gooey cookies and other epicurean indulgences, but a new restaurant opening in London, England, is... [More]
Solitary Dining Pop-Ups - Glaceau Smartwater's Pop-Up Restaurant Pairs Water with Gourmet Food
SCORE: 4.5
Mild 823 Clicks Pub: Aug 31, 15
Solitary Dining Pop-Ups
Glaceau Smartwater's Pop-Up Restaurant Pairs Water with Gourmet Food
Glaceau Smartwater’s pop-up eatery opened in London earlier this year and created a solitary dining experience for visitors. The water brand is known for its vapor-distilled product that is... [More]
All-Female Eateries - This High-End Pop-Up Diner is Exclusively Operated by Women
SCORE: 4.9
Mild 440 Clicks Pub: Oct 4, 15
All-Female Eateries
This High-End Pop-Up Diner is Exclusively Operated by Women
‘The Bad Bitches’ is a pop-up diner that is exclusively operated by women. In the hospitality industry, there are few establishments that are entirely owned and operated by females. This... [More]
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