The Silverpeak Apothecary Wants to Make Buying Weed Luxurious

By: Rebecca Byers - Feb 27, 2015
References: silverpeakapothecary & hypebeast
Silverpeak Apothecary is a luxury marijuana dispensary located in Aspen, Colorado that aims to replicate the experience of visiting a fine winery for cultivating marijuana. Silverpeak also produces its product without the use of chemicals, while they also adhere to a sustainability-focused business model.

Silverpeak Apothecary is located in downtown Aspen, steps from luxury fashion boutiques like Ralph Lauren and Gucci, making its location consistent with its efforts to brand the cannabis experience as therapeutic and lavish.

As one of America's first states to legalize marijuana, Colorado, and Aspen specifically, has seen a influx of opulent brands and dispensaries hoping to be the first to dispel the stereotype associated with the average cannabis consumer. It's likely that as the legalization movement expands in the United States, entrepreneurs will be looking to innovative retail concepts like that of Silverpeak Apothecary's in order to market the product and by extension, the indulgent experience.