Sage Makes the Value of Food Easy to Understand

By: Laura McQuarrie - May 20, 2015
References: sage.is & digitaltrends
For many consumers, the numbers and mentions of words like fat, cholesterol and sodium on nutritional labels don't really translate into calories, but Sage is a startup that aims to make it much clearer.

Sage developed its own platform that has users plug in basic information like their sex, height, weight and activity levels. From there, the database of over 2,000 products lets users search for prepackaged food items in order to make better sense of their nutritional value. An assessment of a burrito will call out the healthy fiber content with a thumbs up icon, while it will note that the sodium content earns it a "caution" warning. In order to make it clear how many calories you'd need to burn off any food item, Sage suggests fun "exercise equivalents," such as dancing for half an hour to burn off a single serving.