When it comes to Italian beer, Peroni is at the top of the competition. To up the company's image even more, the brand hired Shiro Studio to put together an installation and pavilion that showcased Peroni's distinct qualities and forward-thinking abilities.
According to DesignBoom, "the design is based on the Italian beer brand’s heritage and style, and sits in contrast against a listed Georgian building." The structure definitely stands out when walking along the London streets, which are quite dull in comparison to the vibrant blue color of the pavilion for the Italian beer brand. Inside people can find various types of installations for their perusal. The real question is whether or not free beer awaits inside?
Photo Credits: designboom, shiro-studio
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