This Dual-Chambered Shrink Sleeve Brings Awareness to a BOGO Deal

By: Laura McQuarrie - Oct 14, 2016
References: overnightlabels & packagingdigest
There are often plenty of posters and dedicated campaigns to alert consumers to a BOGO deal, but Overnight Labels has come up with a unique way for the key players in the food and beverage industry to bring awareness to a Buy One, Get One promotion.

Overnight Labels' solution comes in the form of a dual-chambered shrink sleeve, which makes it possible for two products to be joined side-by-side and marked with a transparent label that reads "Buy one, get one free."

Ahead of Pack Expo 2016, Overnight Labels is demonstrating the possibilities of this innovative packaging system with a bottled iced tea product from Boyd's Farm. The sleeves can be printed in up to eight colors with a range of effects such as foil and matte finishes as needed.