Consumers use technology to achieve emotional release
Implications - Consumers in pursuit of emotional health and well-being are turning to new forms of technology to meet these needs. Created with the intent of helping people express, or induce, complex emotions non-verbally, this emerging technology strongly indicates that current methods of expression and communication are falling short.
Workshop Question - How can you leverage modern connectivity to create a more intuitive experience for your consumer?
Trend Themes
1. Technology-assisted Emotional Expression - Consumers are turning to new technology as traditional methods of expression and communication fall short.
2. Multi-sensory Music - New music platforms are using interactive sculptures, apps, and emotion-transmitting machines to provide listeners with a multi-sensory musical experience.
3. Non-verbal Communication Platforms - Ambient messaging apps and selfie-coloring apps are offering unique ways for users to communicate beyond the confines of words.
Industry Implications
1. Mental Health - Opportunities for technology to assist in mental health and emotional expression.
2. Entertainment - New music platforms provide new opportunities for creative expression and immersive entertainment experiences.
3. Communication Technology - Innovative messaging platforms that go beyond traditional text and speech.
