Active Additive

Consumers embrace edible charcoal as a purifying extra ingredient

Implications - Emerging as skincare secret weapons, activated or heat-treated ingredients are being incorporated as health-boosting properties in a variety of food and beverage. Activated ingredients such as charcoal are able to better absorb organic toxins, causing the unexpected ingredient to gain popularity outside of Asia as a healthful addition to cold-pressed juices, baked goods and other menu items. This progression speaks to the experimental nature of consumer appetites in the pursuit of health.
SCORE: 7.8
This Month and Warm Top 6 Examples: 10,016 Total Clicks May 15 - Apr 17
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Consumer Insight Topics: LifestyleFoodBizarreUnique
On-the-Go Superfood Shots - KOR Shots' Health Shots Make It Easy to Consume Ginger, Charcoal & More
SCORE: 8.8
This Month and Hot 1,143 Clicks Pub: Apr 26, 17
On-the-Go Superfood Shots
KOR Shots' Health Shots Make It Easy to Consume Ginger, Charcoal & More
The idea of taking ultra-concentrated health shots is by no means new to the beverage industry, but a newfound consumer interest in health has inspired the creation of many new products that are... [More]
Limited-Edition Charcoal Drinks - Suja Juice Launched a Creative Campaign to Promote These Juices
SCORE: 7.7
This Year and Hot 2,589 Clicks Pub: Sep 26, 16
Limited-Edition Charcoal Drinks
Suja Juice Launched a Creative Campaign to Promote These Juices
These limited-edition activated charcoal drinks from Suja Juice sold out almost immediately upon their release. The company is known for seeking out and rewarding those who are loyal to the brand... [More]
Raw Charcoal Juices - Detox Delight's Healthy Juice Range Offers Tasty and Nutritious Products
SCORE: 4.5
Warm 3,918 Clicks Pub: May 20, 15
Raw Charcoal Juices
Detox Delight's Healthy Juice Range Offers Tasty and Nutritious Products
Detox Delight is a Dubai-based health brand that offers a variety of nutritious detox products like their newly launched charcoal juice range. Though charcoal juice is already considered a well-... [More]
Detoxifying Charcoal Lattes - RAWBERRY's Unique Black Latte Cleanses the Liver
SCORE: 8.4
This Quarter and Warm 919 Clicks Pub: Mar 18, 17
Detoxifying Charcoal Lattes
RAWBERRY's Unique Black Latte Cleanses the Liver
Around the world, those who frequent healthy cafes are being drawn in by the dark appearance of a new beverage—a black latte made with activated charcoal. As an ingredient, activated charcoal is... [More]
Detoxing Charcoal Tonics - The Black Starwater Beverages Contain Active Charcoal to Purify the Body
SCORE: 6.1
Warm 1,143 Clicks Pub: Mar 10, 16
Detoxing Charcoal Tonics
The Black Starwater Beverages Contain Active Charcoal to Purify the Body
The Black Starwater beverage has a unique black coloring thanks to the main ingredient of active charcoal that is designed to naturally purify the body. The drink contains a base of mineral water... [More]
Ninja-Inspired Hot Dogs - IKEA Japan Introduced an All-Black Addition to its Food Menu
SCORE: 4.8
This Year and Mild 304 Clicks Pub: Jul 12, 16
Ninja-Inspired Hot Dogs
IKEA Japan Introduced an All-Black Addition to its Food Menu
IKEA Japan created a charcoal-colored hot dog that’s set to appear at a few select locations of the furniture company. The bizarre food item has been termed a ‘Ninja Dog’—a... [More]
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