Active Additive

Consumers embrace edible charcoal as a purifying extra ingredient

Implications - Emerging as skincare secret weapons, activated or heat-treated ingredients are being incorporated as health-boosting properties in a variety of food and beverage. Activated ingredients such as charcoal are able to better absorb organic toxins, causing the unexpected ingredient to gain popularity outside of Asia as a healthful addition to cold-pressed juices, baked goods and other menu items. This progression speaks to the experimental nature of consumer appetites in the pursuit of health.
SCORE: 6.5
This Year and Warm Top 4 Examples: 8,301 Total Clicks Feb 15 - Sep 16
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Consumer Insight Topics: LifestyleHealthDrinking
Limited-Edition Charcoal Drinks - Suja Juice Launched a Creative Campaign to Promote These Juices
SCORE: 8.2
This Year and Hot 2,381 Clicks Pub: Sep 26, 16
Limited-Edition Charcoal Drinks
Suja Juice Launched a Creative Campaign to Promote These Juices
These limited-edition activated charcoal drinks from Suja Juice sold out almost immediately upon their release. The company is known for seeking out and rewarding those who are loyal to the brand... [More]
Raw Charcoal Juices - Detox Delight's Healthy Juice Range Offers Tasty and Nutritious Products
SCORE: 4.7
Warm 3,798 Clicks Pub: May 20, 15
Raw Charcoal Juices
Detox Delight's Healthy Juice Range Offers Tasty and Nutritious Products
Detox Delight is a Dubai-based health brand that offers a variety of nutritious detox products like their newly launched charcoal juice range. Though charcoal juice is already considered a well-... [More]
Detoxing Charcoal Tonics - The Black Starwater Beverages Contain Active Charcoal to Purify the Body
SCORE: 6.5
This Year and Warm 852 Clicks Pub: Mar 10, 16
Detoxing Charcoal Tonics
The Black Starwater Beverages Contain Active Charcoal to Purify the Body
The Black Starwater beverage has a unique black coloring thanks to the main ingredient of active charcoal that is designed to naturally purify the body. The drink contains a base of mineral water... [More]
Coal-Infused Juice Cleanses - Juice Generation Pioneers the Activated Charcoal Juice Craze
SCORE: 2.5
Mild 1,270 Clicks Pub: Feb 3, 15
Coal-Infused Juice Cleanses
Juice Generation Pioneers the Activated Charcoal Juice Craze
According to a range of studies and research, activated charcoal claims to help reduce built up toxins, cure hangovers and detoxify one’s system. Juice Generation has created a series of cold... [More]
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