Active Additive

Consumers embrace edible charcoal as a purifying extra ingredient

Implications - Emerging as skincare secret weapons, activated or heat-treated ingredients are being incorporated as health-boosting properties in a variety of food and beverage. Activated ingredients such as charcoal are able to better absorb organic toxins, causing the unexpected ingredient to gain popularity outside of Asia as a healthful addition to cold-pressed juices, baked goods and other menu items. This progression speaks to the experimental nature of consumer appetites in the pursuit of health.
SCORE: 6
This Year and Warm Top 6 Examples: 8,622 Total Clicks May 15 - Sep 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleFoodHealth
Limited-Edition Charcoal Drinks - Suja Juice Launched a Creative Campaign to Promote These Juices
SCORE: 7.9
This Year and Hot 2,559 Clicks Pub: Sep 26, 16
Limited-Edition Charcoal Drinks
Suja Juice Launched a Creative Campaign to Promote These Juices
These limited-edition activated charcoal drinks from Suja Juice sold out almost immediately upon their release. The company is known for seeking out and rewarding those who are loyal to the brand... [More]
Raw Charcoal Juices - Detox Delight's Healthy Juice Range Offers Tasty and Nutritious Products
SCORE: 4.6
Warm 3,881 Clicks Pub: May 20, 15
Raw Charcoal Juices
Detox Delight's Healthy Juice Range Offers Tasty and Nutritious Products
Detox Delight is a Dubai-based health brand that offers a variety of nutritious detox products like their newly launched charcoal juice range. Though charcoal juice is already considered a well-... [More]
Detoxing Charcoal Tonics - The Black Starwater Beverages Contain Active Charcoal to Purify the Body
SCORE: 6.3
Warm 986 Clicks Pub: Mar 10, 16
Detoxing Charcoal Tonics
The Black Starwater Beverages Contain Active Charcoal to Purify the Body
The Black Starwater beverage has a unique black coloring thanks to the main ingredient of active charcoal that is designed to naturally purify the body. The drink contains a base of mineral water... [More]
Ninja-Inspired Hot Dogs - IKEA Japan Introduced an All-Black Addition to its Food Menu
SCORE: 5
This Year and Mild 292 Clicks Pub: Jul 12, 16
Ninja-Inspired Hot Dogs
IKEA Japan Introduced an All-Black Addition to its Food Menu
IKEA Japan created a charcoal-colored hot dog that’s set to appear at a few select locations of the furniture company. The bizarre food item has been termed a ‘Ninja Dog’—a... [More]
Macabre Ice Creams - Morgenstern's Finest Ice Cream's Black Ice Cream is Flavored With Coconut Ash
SCORE: 5.2
This Year and Mild 717 Clicks Pub: May 27, 16
Macabre Ice Creams
Morgenstern's Finest Ice Cream's Black Ice Cream is Flavored With Coconut Ash
This black ice cream has a macabre look but a sweet taste. Available in New York City from Morgenstern’s Finest Ice Cream, their new coconut ash flavor has joined the menu as a special flavor.... [More]
Digestive Charcoal Capsules - Activated Charcoal Supplements Improve Gut Health By Eliminating Gas
SCORE: 3.7
This Year and Untested 187 Clicks Pub: Jun 18, 16
Digestive Charcoal Capsules
Activated Charcoal Supplements Improve Gut Health By Eliminating Gas
The Activated Charcoal Supplements by vitamin brand Country Life utilize the antibacterial and digestive aid properties of the porous carbon to help maintain overall gut health. The charcoal is... [More]
Quantcast