Textquisition

Consumers embrace the convenience of SMS-based ordering

Implications - Often faced with an abundance of ordering applications, consumers are turning to SMS-based ordering services that eliminate the need to download or register on a separate app, therefore removing a considerable barrier to purchase. By speaking the preferred language of consumers via their primary method of communication, brands are likely to expand their reach. This progression speaks to the modern consumer interest in convenience and lack of commitment, especially on the part of millennials.
SCORE: 5.3
Mild Top 6 Examples: 8,108 Total Clicks Feb 15 - Dec 15
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Consumer Insight Topics: LifestyleFood
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