Philanthropic Emoji

Charitable causes eliminate barriers to donation with easy emoji giving

Implications - In allowing consumers to use charity-related emojis, cause organizations can efficiently engage hard to reach demographics by offering an uncomplicated method of engagement that requires little time and effort. Given that barriers to donation may be assumed inaccessible, charitable causes eliminate many excuses in opening up emoji-activated giving and awareness channels. This progression also speaks to the effectiveness of gamification as an engagement tactic and the overall behavioral shift toward unobtrusive methods of communication.
SCORE: 5
This Year and Mild Top 4 Examples: 1,328 Total Clicks Jul 15 - Jul 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingEcoSocial GoodActivism
Charitable Giraffe Emojis - 'Gretta Grace' is Raising Awareness for Animal Extinction with Emojis
SCORE: 7.8
This Year and Warm 726 Clicks Pub: Jul 25, 16
Charitable Giraffe Emojis
'Gretta Grace' is Raising Awareness for Animal Extinction with Emojis
‘Gretta Grace’ is an apparel business from the Greater Seattle Area that’s fighting animal extinction by increasing awareness towards which species are endangered and donating a... [More]
Refugee-Supporting Emojis - The 'Refugee Emojis' Helps Users Donate to a Good Cause
SCORE: 3.8
Mild 400 Clicks Pub: Oct 22, 15
Refugee-Supporting Emojis
The 'Refugee Emojis' Helps Users Donate to a Good Cause
Mobile messaging developer ‘Snaps’ recently teamed up with ‘The FWA’ and ‘SuperHeroes’ to design the ‘Refugee Emojis.’ As the refugee crisis in Europe... [More]
Empowering Emoji Campaigns - The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
SCORE: 3.7
This Year and Untested 124 Clicks Pub: Mar 3, 16
Empowering Emoji Campaigns
The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
The latest installment of Always’ #LikeAGirl campaign ponders the lack of diversity when it comes to female emojis. While there are emojis for nearly every situation, the majority of these... [More]
Arboreal Emoji Donations - Vi Agroforestry's Tree Planting Campaign Accepts Tree Emoji Donations
SCORE: 2.1
Untested 78 Clicks Pub: Jul 22, 15
Arboreal Emoji Donations
Vi Agroforestry's Tree Planting Campaign Accepts Tree Emoji Donations
In order to make a tree planting campaign that people wanted to be a part of, Swedish charity Vi Agroforestry turned to emojis for marketing. As part of a project to plant trees in eastern Africa,... [More]
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