Urban Athleticism

Performance wear becomes less conspicuous with a streetwear aesthetic

Implications - No longer reserved for working out, athletic wear has become an everyday wardrobe staple thanks to the rising prevalence of fitness culture. However, despite the acceptability of athletic wear outside of the gym, the fashion industry has begun to merge the functionality of performance gear with an urban, street-focused aesthetic. This hybridized clothing not only signals a form of versatility; it also references a return to urban sensibility, even when it comes to sportswear.
SCORE: 6.9
Hot Top 4 Examples: 24,201 Total Clicks May 15 - Nov 15
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Consumer Insight Topics: FashionFashion for Men
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SCORE: 7.7
V. Hot 8,520 Clicks Pub: Sep 2, 15
Ski-Themed Streetwear
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SCORE: 7.4
V. Hot 4,348 Clicks Pub: Oct 28, 15
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SCORE: 6
Warm 6,826 Clicks Pub: May 31, 15
Feminine Cycling Frocks
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SCORE: 5.8
Warm 4,507 Clicks Pub: Oct 10, 15
Exercise-Ready Outerwear
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There aren’t many jackets or coats out there that are going to give you the ability to move relatively freely without worrying you’ll rip a hem or a pocket, but the ISAORA Fall/Winter... [More]
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