Terra New York Outerwear is Semi-Transparent and Smokey-Hued

By: Meghan Young - Published: May 13, 2012 • References: terranewyork & coolhunting
The Terra New York rainwear may look like it was modeled after a few x-rayed jackets, but it is actually made up of smart and innovative outwear that is as stylish as it is practical. Created as a fashionable alternative to rainwear that relies more heavily on function than looks, modern women will be able to look good even in a downpour.

Founded by Yurika Nakazono and Marie Saeki, Terra New York is essentially the answer to the question they posed to each other before embarking on this journey: What can a fashion-conscious woman wear when it’s raining? Semi-transparent and smokey-hued, each jacket is made out of materials like TPU/Urethane, which is derived from recycled material. Each design is heat-sealed for optimal waterproofing. Stats for X-Ray-Like Rainwear Trending: Older & Buzzing
Research: 17,285 clicks in 209 w
Interest: 1.7 minutes
Concept: Terra New York
Related: 73 examples / 56 photos
Segment: Females, 18-55
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